This is a prestigious annual event of the insurance industry, organized by the Vietnam Insurance Association in coordination with IEC Group, gathering more than 600 leaders and experts from insurance businesses, financial institutions, technology businesses, and more than 25 domestic and international speakers.
At the plenary session, Mr. Sang Lee, Chairman of Chubb Life Southeast Asia and New Zealand and General Director of Chubb Life Vietnam, acknowledged that the insurance industry is entering a different growth phase than before, when market opportunities are still large, but trust, quality of advice, transparency and ability to implement commitments will become a more important foundation than ever.
According to the perspective shared by Mr. Sang Lee, it is necessary to shift to a value-based model based on quality. Three priorities are emphasized, including improving distribution quality, smarter exploitation of platforms and data, and building a more proactive insurance benefit settlement model to improve customer experience and strengthen market confidence.
At a thematic workshop with the theme "From products to platforms: Building an ecosystem based on AI and putting customers at the center" discussed the trend of transition from traditional insurance models to digital insurance ecosystems. Mr. Nguyen Ngoc Tu, Deputy General Director of Chubb Life Vietnam shared: Life insurance businesses cannot just wait for customers to come to products, but need to be present in the right place where customers are learning, making decisions and using services. In other words, insurance needs to enter the "digital flow" of customers, through familiar touch points such as financial applications, e-wallets, content platforms, social networks or digital service ecosystems.
Mr. Tu also believes that digital transformation is not just about digitizing processes. The greater value lies in businesses understanding customer behavior better, connecting to the right touch points and bringing a more convenient, transparent, and personalized experience. With Chubb Life Vietnam, initiatives such as MoMoCare |Health Insurance+ or Chubb eConnect - a digital application for customers - are considered examples of orientations to bring protection solutions closer to customers on familiar digital platforms, while helping customers manage contracts, pay fees and request online insurance benefits more conveniently.
Accompanying the seminars is the Insurance Technology Exhibition, with the participation of more than 20 insurance and technology companies in the country and internationally. The exhibition has played a role in connecting insurance companies with technology partners, promoting cooperation and sharing implementation experiences suitable for the Vietnamese market.
