Creating a multi-experience summer festival atmosphere
The Sun Festival also marks an important turning point in festival organization thinking in Ba Na. If previously, summer activities revolved around the beer festival model – from the modified Oktoberfest to the SunKraft Beer Festival – now, Ba Na has chosen a different direction: Moving from "mainly culinary and beer experience" to creating a multi-experience summer festival atmosphere in the Kingdom of the Sun.
Beer and cuisine become inspirational materials, leading all experiences – from performances, games, shopping to interaction, contributing to creating a festival ecosystem with its own identity, difficult to mix.
No longer just simple stalls, the cuisine at the Sun Festival is elevated to "multi-sensory show". Visitors can follow each stage of processing right in front of their eyes, such as listening to cheesy sounds, smelling the seductive grilling smell, admiring skillful operations before reaching the flavor.
From the fragrant kebab station, the vibrant hotdog stall, to the youthful baking stalls and the famous Ba Na sausage grill - all blend together to create a mesmerizing picture of European street food. The festive atmosphere therefore becomes closer, no longer distant, where every visitor can immerse themselves, connect and enjoy endless joy together.
Visitors here can also have fun and forget the way home with a series of skills show, art shows and attractive interactive activities taking place at many times of the day.
The most impressive is probably the unique skills show that was launched for the first time, bringing new and emotional experiences. In the area of the Church and Bat Giac Palace, the "Happy Cleaners Performance" show surprised when bringing "silent artists", which is the team of cleaning staff, onto the stage. From familiar props such as brooms or towels, they turn their daily work into fun dances, bringing laughter and positive energy to visitors.
Meanwhile, "Pizza Time" brings a new perspective on culinary experience, when the kitchen becomes a performance stage. At Brasserie restaurant, visitors will admire skillful cake base juggling performances, where chefs turn each processing step into a unique performance.
Combined with the shows that have made Ba Na's brand such as the minishows Love in the Sky, Malambo, Cancan stirring up the atmosphere, multi-style international music performances, "After Glow" carabet show... all create a colorful artistic picture for Ba Na's festival season.
Diverse new experiences for tourists
In the space filled with the aroma of high-class craft beer and characteristic grilled Ba Na sausage, visitors will have the opportunity to immerse themselves in the bustling atmosphere with a series of dramatic minigames taking place every day. The most attractive is the "Finding the King of Beer" challenge for speed racers or the "Keg Holding" endurance competition - lifting 20-kg beer barrels under the energetic excitement of the King of Beer mascot.
This is also the time when Ba Na peak shows off the most brilliant beauty of the flower carpets. Amidst the typical 4-season climate of the day, visitors can leisurely stroll at Rosa Garden where thousands of roses show off their colors, or admire the floating hydrangeas covering the walkways at Le Jardin D'Amour.
The journey to experience the Sun Festival is even more memorable with admiring symbolic works, from the Golden Bridge silk ribbon hidden in the clouds, the Sun God Falls with the masterpiece of 43 bronze statues, to the space of the ancient French Village recreated into a poetic "little Paris"...
In particular, the 2026 Sun Festival is also the starting point for the strategy of launching 4 lands in Ba Na, corresponding to 4 worlds and 4 iconic figures. Visitors have the opportunity to enjoy the romantic and pristine scenery in the Magic Land where the goddess Vanna rules; burn yourself out at the Kingdom of the Sun with the feast of the King of the Sun; welcome the poetic sunset between the Kingdom of the Moon and the Queen of the Moon; close the tranquil journey in the Land of Origin with the sacred Crane.
During the April 30 - January 1 holidays of this year, the Sun Festival is an unmissable destination when coming to Da Nang - where every step leads to a new realm of emotions, and every moment deserves to be preserved forever.
