The "2025 Shopping Festival" is part of a series of Trade Promotion Programs in Hanoi held from December 25 to 28 at the Culture - Information and Sports Center, Cao Lo Street, Dong Anh Commune.
The program is directed by the Department of Industry and Trade, in coordination with the People's Committee of Dong Anh commune to help stimulate and stabilize the market, increase the promotion of manufactured products in Vietnam, and ensure that people in the capital have access to quality goods at reasonable prices.
With a scale of 120 standard booths and spaces including: Area for displaying and introducing typical products, product demonstration; Area for introducing regional culinary culture, Area for trade and connecting distributors and sideline activities, the Fair attracts the participation of nearly 110 businesses from 14 provinces and cities.
Products from traditional craft villages are also introduced to the public including: Huong Quang Phu Cau, Chuong village hats, Son Mai paintings, men's ham paintings...), food (Hanoi green rice, Ba Ngoai cold snail noodles, kitchen pork, Ba Lang fish sauce, Thanh Hoa yogurt spring rolls, Tay Ninh rice cake...), textiles (Black reflection, Thai Nguyen...) tea, footwear (long coat, complet veston, shirt, t-shirt), or fashion accessories (shoes, glasses, sunglasses...).
This year's program brings together many prestigious enterprises and brands in the fields of production, trade and services; diversifying essential goods, consumer goods, high-quality Vietnamese goods, and local typical products. Through that, the program not only promotes the circulation of goods but also contributes to honoring the value of Vietnamese goods, encouraging Vietnamese people to prioritize using Vietnamese goods.
An important highlight of this year's festival is the space of regional culinary culture and traditional craft village cuisine. This is where the quintessence of Vietnamese cuisine converges - dishes associated with rural memories, with the skillful hands of culinary artisans and the identity of the land.
Visitors can find Hanoi's delicious gifts such as green rice, cold snail noodles, to dishes with rich mountain and forest flavors such as kitchen pork; from the salty and salty taste of traditional fish sauce to the sophistication of each rice cake, nem chua or specialty sweet soups and teas.
Craft village cuisine contains cultural depth, reflecting the way Vietnamese people preserve, refine and create over time. Many dishes appearing at the festival are the crystallization of the craft villages hundreds of years old, where each family is a "career keeper", each product is a mark of generations.
Stories about clean ingredients, processing secrets, preservation techniques, or ways to keep dishes true to the "royal soul" in modern life are also vividly introduced, helping viewers not only enjoy them with taste but also with cultural sensitivity.
The culinary space is also a place of intersection between tradition and modernity when many products are standardized according to a safe production process, scientific packaging, and environmentally friendly. This shows the new direction of craft village cuisine - both preserving identity and meeting market standards, opening up opportunities to reach consumers more widely.
In parallel with commercial activities, the festival also brings a rich cultural - entertainment space with traditional art performances, music, miniature check-in areas and lighting spaces designed especially for the festival season. These activities contribute to creating a joyful and bustling atmosphere, attracting a large number of people and tourists to visit, shop and experience.
Coming to the festival, people not only shop but also "travel by senses" when enjoying folk music, seeing the colors of the festival space, feeling the aroma of traditional dishes, enjoying the delicious flavors of specialties from all over the world. It is the combination of trade, culture, and cuisine that has created a unique attraction for the event.
The 2025 Shopping Festival promises to be one of the important trade promotion activities of Hanoi city at the end of the year, aiming to stimulate consumption, promote the development of the domestic market, enhance competitiveness for businesses and promote the image of Dong Anh commune as dynamic and friendly.
In particular, the event contributes to creating a bridge between manufacturers and consumers, supporting local businesses to expand markets, reach new customers, and creating a healthy and civilized commercial environment for the community. This is also an opportunity for people in the capital to participate in a safe, rich and unique shopping and entertainment space, preparing for the upcoming holiday season and New Year.
With systematic investment, large scale and organization associated with cultural depth, the "2025 Shopping Festival" is not only a simple economic event but also a journey to preserve and spread traditional values, in which craft village cuisine and regional specialties play an important role, contributing to affirming the lasting vitality of Vietnamese culture in the modern flow.
