Moscow builds a stimulus strategy to attract Vietnamese tourists

Quang Võ |

The Russian capital is building a stimulus strategy as the number of visitors from Vietnam to Moscow increases.

Accordingly, Russia has just officially launched the Vietnamese version of "Discover Moscow" - the city's official tourism information ecosystem. The launch of the online tourism platform in Vietnamese aims to meet the increasing demand of Vietnamese tourists.

The launch of this new platform will help Vietnamese tourists plan trips more conveniently and easily. The platform (https://discover.moscow/vi) is a data warehouse gathering practical travel information, seasonal travel suggestions and useful tips for those planning to visit Moscow.

Through this, visitors can explore key attractions, cultural routes, parks, events, restaurants, shopping areas and family-friendly experiences, making the trip easier even before setting foot in the city.

Du khách Việt
It is known that the number of tourists from Vietnam in 2025 is 42,000 people, and in the first quarter of early 2026, Moscow welcomed 9,100 tourists from Vietnam. Photo: Organizing Committee

Vietnamese-speaking tourists can now explore Moscow through a specialized platform, which gathers reliable information, tourism inspiration and practical planning tools at a single destination.

This initiative reflects the continuous emphasis of the Russian Federation on creating a comfortable, accessible and personalized tourism experience for tourists from Vietnam. The city is a combination of cultural heritage, modern urban infrastructure, high-class hospitality services, green public space, sophisticated cuisine including standard Vietnamese dishes and a cooler summer climate... These are especially suitable factors for tourists from Vietnam to Russia to travel.

Another factor contributing to maintaining interest in exploring the Russian capital is the convenient visa process. Vietnamese citizens can apply for an electronic visa to Russia and be granted it in just 4 days.

Travel to Moscow is also becoming more convenient thanks to the developed air network between Moscow and Vietnamese cities with about 32 direct flights per week connecting Moscow with cities in Vietnam.

Moscow
Moscow attracts tourists thanks to its long-standing historical relationship with Vietnam. Photo: Organizing Committee

Visitors can experience iconic Soviet-era architectural works combined with monasteries, medieval churches, Romanov-era mansions and contemporary creative complexes.

The historical layers of the city are clearly shown through architecture, museums, public spaces and transportation systems, including the world-famous Moscow subway system.

Classic Moscow sightseeing routes include the Kremlin Palace, Red Square, Alexander Garden and the historical center. Art lovers can visit the Pushkin National Museum of Fine Arts and Tretyakov Gallery, while families can explore the VDNKh National Economic Achievement Exhibition Complex, the Cosmology Museum, Moskino Film Park, Dream Island amusement park, water parks and science centers...

As tourists from the tropical climate, Vietnamese people expressed that they really like the cool weather of Moscow. The Russian capital brings fresh air, tree-lined boulevards, river embankments and long evenings outdoors.

With more than 140 parks and natural gardens, Moscow is considered one of the greenest megacities in the world. Gorky, Zaryadye, Kolomenskoye and Tsaritsyno Parks, each place offers a different perspective on the city, from carefully cared for and river-facing gardens to historical architecture and quiet green spaces.

Không gian
Gorky Park with its poetic green space is a must-visit destination when exploring Moscow. Photo: Organizing Committee

Summer also turns Moscow into an outdoor cultural stage. The "Summer in Moscow" project brings concerts, performances, seminars, food markets, flower installations and family activities to streets, parks and public spaces throughout the capital.

Gathering more than 500 locations throughout the city, the project introduces cultural, educational, sports and lifestyle events throughout the summer, allowing visitors to experience a Moscow that goes far beyond traditional tourist routes. A characteristic of summer in Moscow is that cultural life becomes a part of the city's daily rhythm.

The Vietnamese version of "Discover Moscow" also helps tourists easily access this rich seasonal experience series, providing carefully selected suggestions, practical information and inspiration suitable for Vietnamese tourists' preferences.

Cultural exchange activities between Moscow and Vietnam are also becoming more and more vibrant. In recent years, Moscow has organized tourism promotion events in Hanoi and Ho Chi Minh City, gathering representatives of the tourism industry of both countries.

The launch of the Vietnamese version of "Discover Moscow" marks an important step forward in Moscow's efforts to make this destination more accessible to tourists from Vietnam. Combined with the increasing number of tourists, expanded tourism services and vibrant summer programs, this marks another step forward in consolidating Moscow's position as a leading urban destination for tourists from Vietnam.

Quang Võ
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