30 contestants competed in the final night of "Miss Ethnic Tourism Vietnam 2025" through 3 competitions: Ao Dai performance, bikini performance and ethnic-colored evening gown.
Accordingly, contestant Tran Minh Phuong, SBD 402, born in 2005, from Hanoi, has excellently become the new Miss Ethnic Tourism Vietnam 2025. At the same time, she also won the secondary award for "Most Beautiful face".
At the competition, Tran Minh Phuong impressed with her elegant face, radiant smile, bright eyes, natural, elegant and attractive demeanor on stage.
Not only outstanding in appearance, Minh Phuong also inspires with her spirit of effort, perseverance and compassion. She always shows determination, positive energy and pride in her homeland on the journey to conquer the crown, spreading the image of a young, charming, intelligent and brave Vietnamese girl.
Taking on the new mission, the new Miss will accompany activities to promote Vietnam tourism, while taking on the role of Son La tourism ambassador, contributing to introducing the beauty of ethnic cultures to international friends.
The final night of the "Miss Ethnic Tourism Vietnam 2025" contest was organized elaborately, rich in ethnic cultural identity, leaving a deep impression on the audience and contributing to honoring Moc Chau - a unique tourist destination in the Northwest region.
Master - Businessman Dam Huong Thuy, Head of the Organizing Committee of the contest, shared: "The contest is not only to honor beauty, but more importantly to honor the intelligence, national pride and integration spirit of Vietnamese women in the new era.
The contest is also an opportunity for contestants to experience, learn, and have a deeper understanding of their culture, people and national identity. And more importantly, it will be a bridge between culture and tourism, so that each candidate becomes a "tourism ambassador" bringing the image of Son La and Vietnam closer to international friends".
Mr. Ha Trung Chien - Vice Chairman of Son La Provincial People's Committee, affirmed that the contest is organized with the goal of finding outstanding faces - those who converge in traditional beauty and modern spirit, dare to express their talent, courage and responsibility to the community.
He said that this is an opportunity for the contestants to become a bridge to promote the image of the country, people and culture of Vietnam to international friends; at the same time, contributing to promoting sustainable tourism and local economy.
Son La province is watching this event to introduce to visitors a land of great potential: majestic nature with captivating landscapes, fresh climate, and hospitable friendly people.
Coming here, visitors can immerse themselves in the indigenous cultural space, where the people are simple, friendly and imbued with identity. The contest is a journey to spread the spirit of friendly, open, and unique Vietnam tourism, contributing to affirming the image of Son La - the Northwest as a destination for culture, nature and memorable experiences.
The runner-up titles were awarded to the contestants:
1st runner-up Tran Thuy Thuy Tien - SBD 422 - Hue City.
2nd runner-up Kha Thi Tho SBD 318 - Nghe An.
3rd runner-up Duong Thi Thanh Truc - SBD 188 - Thanh Hoa.
4th runner-up Nguyen Thi Nhu Quynh - SBD 210 - Ha Tinh.
