According to statistics from Bloomberg Magazine, with the ability to recover up to 98%after Covid-19 pandemic, surpassing Thailand (87.5%) and Singapore (86%), Vietnam's tourism is considered to have the fastest development in Southeast Asia.
In 2024, Vietnam surpassed Singapore to become a country with the third most international visit to the region - with 17.5 million international visitors, Vietnam behind Malaysia (25 million) and Thailand (35 million).
The Economic Times also noted that Vietnam has surpassed Thailand to become the most favorite destination for Indian tourists - one of the largest guest markets in the world, in 2024.
The trend of global tourists choosing Vietnam is an increasing destination. Statistics from Footprint Travel show that, in January 2025 alone, Vietnam welcomed more than 2.1 million international visitors, an increase of 36.9% over the same period last year - surpassing the whole epidemic in January 2020.
The number of Russian visitors recorded more than 116%exploded, Western European countries such as Germany, France, England and Italy all achieved two -digit increase. Notably, the number of tourists from Northern Europe - who loved nature and sustainable tourism - also increased sharply, with Norway up 35.6%, Sweden increased by 31.8%and Denmark increased by nearly 18%.
Contributing to those impressive achievements are Phu Quoc, Ha Long and Da Nang - 3 destinations to witness the outstanding growth of international visitors. Phu Quoc welcomed nearly 2.1 million international visitors in the first month of the year, up nearly 37% over the same period in 2024, or Da Nang with international visitors in the first quarter increased by 42.1% compared to 2024.
The common point of these destinations is the beautiful beaches - something that international visitors especially love. If My Khe beach in Da Nang is vibrant with many sports activities and events, ice cream beaches, star beaches in the southern island of Phu Quoc is as beautiful as a picture with white sand and emerald color, Ha Long is attracted by the World Heritage Gulf with thousands of limestone islands large and small.
Not only that, Phu Quoc, Da Nang and Ha Long all own a comprehensive tourism ecosystem, because in addition to the natural landscape, these destinations also have attractive amusement parks, resorts operated by leading brands in the world.
Typically, the Sun Paradise Land ecosystem in the South Island of Phu Quoc with many special experiences such as the longest 3 -wire cable in the world takes visitors to Hon Thom, the happy night market with more than 50 booths, the world's largest sea water show - Kiss of the Sea, or 365 -day fireworks in the year ...
The ecosystem in Da Nang is equally attractive when bringing visitors to experience "from the mountain to the sea" such as the famous tourist resort Sun World Ba Na Hills with attractive entertainment experiences on the top of Ba Na, or the most luxurious resorts in the world such as InterContinental Danang Sun Peninsula Resort, Premier Village Da Nang ...
Not only is the ideal resort, Phu Quoc and Ha Long are also becoming attractive choice for the luxury tourism segment. According to the Times of India, more and more upper Indian families have chosen Vietnam - especially Phu Quoc and Ha Long to organize the most luxurious weddings in the world.
With the beautiful natural scenery, luxurious hotel system and professional event service, these two destinations are gradually asserting a new position: not only beautiful - but enough to become the stage for the most special moments of life.
In addition to the unique travel experiences, the flexible visa policy and the expansion of the aviation network have created favorable conditions for international tourists to come to Vietnam, helping the country to promote on the tourism map. Simple electronic visa system, with selective visa exemption policies for citizens of many countries, are contributing to making Vietnam a more accessible and friendly destination than ever.
The Straits Times also recorded many airlines such as Scoots (Singapore) that have added direct flights from Singapore to less popular but potential destinations like Phu Quoc, meeting the need to search for new experiences of international tourists.
Traveling to Vietnam in 2025 continued to bring a vibrant and potential tourism picture. The recognition from the media and global tourists is not only a result, but also a stepping stone to bring Vietnam to the dream of becoming the leading tourist and resort center in Southeast Asia in the near future - a "gem" is really shining brightly.
On the side, Vietnam is also aiming to rise to the second among the most visited countries in Southeast Asia in the late decade.
