Miss Global Tourism Ambassador 2026" officially launched, marking the beginning of an international beauty contest, a gathering place for outstanding representatives from many countries and territories around the world.
Not only searching for a symbol of beauty, intelligence and bravery, the contest also aims to connect culture, promote tourism cooperation and promote the image of countries through the voices of inspiring young female ambassadors.
In addition, the contest also has the mission of spreading unique cultural values, promoting tourism potential and introducing the dynamic and unique image of Vietnam to friends across five continents.
In the context of the global tourism industry undergoing strong transformation after world fluctuations, the contest is organized with the desire to build an international cultural forum, where beauty is viewed from a comprehensive perspective: Knowledge, compassion, spirit of responsibility to the community and the ability to become a bridge between cultures.
It is expected that the contest will gather more than 30 national and territorial representatives, which will be a journey to honor the comprehensive beauty of women in the era of integration, where beauty, intelligence, bravery and compassion shine together.
Contestants will have the opportunity to participate in diverse activities such as: National costume performances and cultural promotion of countries; Tourism experience activities, discovering destinations and heritage; Cultural exchange forums, tourism promotion, charity activities and community development.
In addition, contestants will go through official competitions including: National costumes, Evening gowns, Swimsuits, Tourism promotion project presentations...
The new Miss is not only a symbol of beauty but also a representative of the spirit of integration, becoming a companion face for tourism, cultural and community activities promotion campaigns in many countries.
Accordingly, the contest also aims to build a network of young global Tourism Ambassadors, contributing to promoting international exchange, sustainable tourism development and strengthening the connection between cultures in the era of integration.
The selection of Vietnam as the destination to organize the contest continues to affirm the attractiveness of the country on the international tourism map. Through a series of activities throughout the program, international friends also have the opportunity to explore the natural beauty, cultural heritage, unique cuisine, friendly people and traditional and modern values of Vietnam.
According to the plan, the online preliminary round will take place from August 30 to September 25. Contestants will come to Vietnam and participate in a series of accompanying activities from October 12. The final night is expected to take place on November 21 in Ho Chi Minh City.
National Artisan Nguyen Dinh Phuc - Head of the Organizing Committee of the contest emphasized: "Miss Global Tourism Ambassador 2026 is not simply a beauty contest, but also a long-term cultural - tourism project with the mission of connecting countries through the beauty of people, cultural identity and human values.
Through a series of experiential activities, cultural exchanges, tourism promotion and community programs, the contestants will become ambassadors contributing to spreading the image of a modern, friendly, rich in identity and integrated Vietnam to the international community.
With the message "Connecting culture - Inspiring journeys", the contest expects each contestant to become an active media ambassador, contributing to spreading the unique values of their homeland, and at the same time introducing to international friends attractive destinations, cultural heritage, national identity and hospitality of the host country.
