The tourist attraction stimulus program "New Da Nang - New Experience" aims to welcome 17.3 million overnight guests in 2025, with the participation of more than 300 large tourism and service units.
According to the plan recently issued by the Department of Culture, Sports and Tourism of Da Nang, the program emphasizes the diversity of digital transformation products and applications, including 5 special programs and 2 new technology solutions. Notably, the new Enjoy Da Nang - Multi experience program (from August 15 to October 31, 2025) offers many attractive incentives. On the occasion of National Day, September 2, museums in the area will offer 100% free admission.
On September 5, the Megasale program will offer up to 50% off many accommodation, dining, and entertainment services. Sunworld Ba Na Hills also offers a 30-40% discount for Vietnamese tourists from August 30 to September 30, 2025.
A unique highlight is the issuance of 3 types of Experience Passports including: Food Tour, Heritage Tour and Green Tour. Tourists with a passport will receive many direct promotions at the locations, free tickets to visit some places and receive gifts when collecting enough stamps. These passports are issued both in paper and online via the TripC application.
The program also has a "I love Da Nang" campaign for returning international visitors, with 10,000 vouchers and gifts; separate policies for MICE tourism and wedding tourism. Two new technology solutions are applied: online payment via VNPAY for international visitors and online passport experience on the TripC application.
To ensure quality, the Department of Culture, Sports and Tourism will closely monitor and apply the SMILE Culture - Tourism Criteria set. The program will also be widely promoted at many major domestic and international tourism events, affirming the image of a new, attractive and friendly Da Nang.
