Although it was hot at noon, inside Han Market (Hai Chau Ward) there were still many tourists. Most stalls are crowded with customers shopping, waiting to pay for each package, big and small.
Waiting for the time when the foreign group has just left, Ms. Nguyen Thi Tuyet (character's name has been changed, doing business at Han Market) said that the time of noon or evening is when tourist groups often come here to shop for local furniture and specialties.
The majority of visitors to the market are Korean tourists. According to Ms. Tuyet's observation, Koreans who come to the market like to shop because they think the price of goods is stable, not ripped off, and suitable for their budget.
Even if tourists try it and don't buy it, traders are very happy and never try to force it.
"In Han Market, the place that stays tourists the longest is usually the stall for specialties, clothes, shoes, and accessories. Initial tourists often have the mentality of going for an experience, the traders here are also very open, giving a comfortable choice so they often leave with big and small gift bags, few return empty-handed" - Ms. Tuyet said.
At the "Vietnam - Korea Festival in Da Nang City" held on the evening of August 1, Mr. Tran Chi Cuong - Vice Chairman of Da Nang City People's Committee affirmed that from 2022 to present, Korea has always been the city's largest international tourism market.
According to Mr. Tran Chi Cuong, in just the first 7 months of 2025, the city has reached a record of 1 million Korean visitors.
In 2024, it is estimated that there will be about 1.8 million Korean tourists, accounting for 40% of foreign tourists to Da Nang City, the number of Korean tourists to Da Nang is still continuing to increase steadily in 2025.
Korean enterprises are actively investing in Da Nang City with about 335 projects, with a total investment capital of about 2.2 billion USD as of 2024.
Statistics from the Department of Culture, Sports and Tourism of Da Nang City show that there are currently 12 direct airlines connecting Korea - Da Nang.
The total operating frequency increased 22 times, from 7 to 150 flights/week, making Korea the international market with the most dense aviation network to Da Nang City.
