Accordingly, all tourists returning to Da Nang for the second time and visiting Sun World Ba Na Hills will be given priority lane service tickets (Wow pass silver) and lunch buffet tickets.
This is a special and unprecedented promotion program with the message "New Na - New Experience" to express the spirit of gratitude of the tourist area as well as the desire to introduce a new Ba Na with many attractive and engaging experiences for Korean visitors returning to Da Nang.
Wow pass is a high-standard additional service that helps visitors use priority walkways to quickly get on or off the cable car or participate in more convenient games, without having to wait in line, thereby optimizing the time to enjoy and explore all attractive experiences at Sun World Ba Na Hills.
In particular, the Wow pass ticket also brings the privilege of watching the most unique cabaret show in Ba Na completely free of charge for visitors. Currently, the Cabaret show After Glow in Ba Na is taking place in 2 time slots (13:30 - 14:00 and 19:00 - 19:30 every day - except for Tuesday) at Secret Box, Beer Plaza.
With a preferential lunch buffet, visitors can freely choose hundreds of unique and standard Korean - Vietnamese dishes at Four Seasons Restaurant.
This special promotion program lasts from August 1 to December 31, 2025, for all Korean tourists returning to Da Nang. Tourists who only need to present a passport with an entry stamp at Da Nang airport at least twice since 2020 will enjoy an attractive "optional" incentive policy.
According to statistics, in 2024, Da Nang attracted 1.68 million Korean visitors, leading the group of international visitors. In just the first 7 months of 2025, the city has reached a record of 1 million Korean visitors.
Data from online travel platform Trip.com also shows that Da Nang is one of two coastal cities in Vietnam that are among the top destinations chosen by Koreans during the 2025 Lunar New Year holiday.
According to reviews on social networking forums, the reason Da Nang attracts Korean tourists is because of its beautiful landscape, harmonious convergence of a diverse ecosystem "sea, mountains, rivers" but not as crowded as Hanoi or Ho Chi Minh City.
The fact that there are many direct flights from Korea to Da Nang and the travel time is not long is also an important reason why tourists from the land of Kimchi choose the coastal city of the Central region.
Currently, this coastal city has almost all of the Korean airlines operating to Da Nang from cities in Korea such as: Korean Air, Asiana Airlines, Air Busan, Air Seoul, Jeju Air, Jin Air, T'way Airlines, Aero K Airlines, Air Premia...
Meanwhile, Sun World Ba Na Hills statistics show that Korea is one of the largest international markets for this tourist area.
Of which, the total number of Korean visitors to Ba Na in 2024 accounts for 38% compared to the total number of international visitors to Ba Na. In particular, nearly 70% of Korean visitors to Da Nang in 2024 have come to visit the tourist area on top of Jesus Mountain.
