Entering the summer of 2025, many travel businesses in Ho Chi Minh City have proactively planned early for tourism activities combined with gatherings and team building such as MICE and team building. These are types that are recording strong demand growth in the domestic market.
A representative of Vietluxtour Company said that the unit has proactively built a series of MICE tour products to meet the increasing demand of businesses and focus on selling during this year's summer tourism season.
Since the beginning of the first quarter of 2025, the unit has received many orders and signed contracts with businesses to deploy a series of MICE group tours and team building.
The trend of organizing seminars and events combined with resorts is becoming popular, especially in major coastal tourism cities such as Da Nang, Quang Ninh, Nha Trang - where there is both good infrastructure for organizing meetings and convenience for tourism.
Vietnam Tourism Company also recorded significant growth in this segment. According to the unit's forecast, the number of domestic visitors this summer may increase by 15-20% compared to the same period last year. In particular, MICE and team building are considered two outstanding types, along with family and small group travel.
With the goal of promoting summer tourism stimulus activities - which is the peak season of the travel industry, tourism businesses identify this as an important opportunity to increase sales, especially in the MICE tour and team building segments. MICE tourism is considered a potential market with the ability to exploit and bring great benefits to the tourism industry thanks to customers' high spending ability.
In the context of the increasing demand for taking advantage of the time for both travel and internal connectivity, travel businesses are stepping up investment and preparing early to organize unique summer journeys.
