On September 3, Vice Chairman of the Provincial People's Committee Huynh Minh Tuan signed and issued the Plan to implement the Strategy for communication and promotion of local image abroad for the period 2026 - 2030, with a vision to 2045.
Accordingly, Dong Thap aims to position the local image as "meaningful, dynamic, creative, friendly and integrated", while enhancing the recognition of the land of Sen Hong on the international tourism, culture and investment map.
Bringing the identity of Dat Sen Hong closer to tourists
One of the focuses is to promote eco-cultural tourism, increase the coverage of destinations, historical relics, scenic spots and typical cultural values of Dong Thap on domestic and international media channels. The province also orients to link tourism with the strengths of green agriculture, OCOP products and agricultural experience activities.
Local typical products will be introduced at fairs, promotional events, international exchange programs and experience tours, thereby creating a connection between tourism, agriculture and trade. Art programs imbued with Dong Thap cultural identity are also built to serve external events, international exchanges and promote the image of the land and people of Sen Hong region.
Accelerating digital, multilingual communication
To expand its spread, Dong Thap will strengthen the application of artificial intelligence (AI), big data (Big Data) and develop a digital content ecosystem on cross-border platforms such as YouTube, Facebook, TikTok... Publications, reports, and promotional video clips are oriented to be produced in English, Chinese, Korean and Japanese, helping information about destinations and tourism products directly reach key international markets.
The province will also coordinate with KOLs, foreign press agencies and digital media units to build attractive content, inspiring about the culture, people and unique experiences of Dong Thap. Images and documents from tourism and cultural events will be digitized, connected to the national image promotion data system and the Vietnam External Information Portal...
With the orientation of combining tourism, culture, agriculture and digital technology, Dong Thap is expected to build an image of a unique, friendly and rich in identity eco-cultural destination... Thereby, gradually bringing the Dat Sen Hong brand further on the international map.
