The Tet Nguyen Dan Binh Ngo 2026 tourism market is identified by travel businesses in Ho Chi Minh City as the "golden season", when travel and resort demand increases sharply in both visitor volume and revenue. Right from the end of January, many units have recorded signs of recovery, many domestic and international tours are soon fully booked.
Representatives of Viet Tourism Company said that as of the beginning of February 2026, the number of customers booking Tet Nguyen Dan tours this year increased by 18 - 22% compared to the same Tet 2025 period. In which, domestic tours account for a large proportion, outbound tours (tours to foreign countries) tend to choose near markets, safe and reasonably priced. Currently, Tet outbound tours are fully booked.
Revenue for the Tet season is expected to increase by 25 - 30%, thanks to higher average spending per visitor and product structure shifting to the mid-to-high-end segment such as 4-5 star hotels, resort combo, cultural - spiritual experiences.
However, representatives of Viet Tourism Company said that the average tour price also increased by 10-20% due to escalating transportation, accommodation and input service costs, while quality requirements from tourists are increasing. Vietnamese tourists this year travel intentionally, prioritizing family-friendly destinations, experiencing local culture and willing to pay more for worthy services.
To balance quality and cost, this enterprise strengthens cooperation with telecommunications partners to optimize costs, improve experiences and stimulate tourism demand during the Tet season as well as the whole year 2026.
In addition, Vietnamese traditional Tet experience tours also attract international tourists. Travel businesses are also focusing on exploiting this product line.
At the beginning of February, more than 70 Polish tourists participated in the Journey "Western people celebrate Tet in the Mekong Delta" organized by Vietluxtour Company in Dong Thap. The program combines ecotourism, resorts and local cultural experiences, helping tourists fully feel the Southern Tet atmosphere.
Representatives of this company said that European tourists, especially in the mid-to-high-end segment, are increasingly tending to seek deep local experiences. Products rich in cultural values will create a long-term competitive advantage for Vietnamese tourism.
