After the end of the final exam period, Nguyen Ngoc Anh (3rd year student, Phuong Dong University, Hanoi) said that she had experienced a period of great pressure with a dense exam schedule and a series of study deadlines.
After a stressful time, I plan to go to the beach with my family. I am quite excited because this is a rare occasion for the whole family to spend more time together. For me, vacation is not only for relaxation but also an opportunity to strengthen feelings," Ngoc Anh shared.
According to the female student, the criteria for choosing destinations are mainly places that are becoming a trend, are known by many people and have reasonable costs. However, the most important thing is still to be accompanied by loved ones.
Sharing the same thought, Viet Khoa (Hanoi) shared that after finishing the module, the thing that worries him the most is whether the scores will achieve the set goals or not. That invisible pressure makes Viet Khoa feel tired and needs a break to rebalance.
I decided to plan a summer trip. I prioritize new places that I have never set foot in to have more experiences. In addition, beautiful scenery and many fun activities are also important criteria," Viet Khoa said.
Not only personal choices, the trend of "healing" tourism after academic pressure is becoming popular among young people, especially during the summer.
According to travel businesses, the summer of 2026 is forecast to witness the rise of tourism products in a flexible, diverse experience direction and suitable for each group of tourists. Tourists today are not only interested in destinations but also pay more attention to experiences, convenience and overall value of the journey.
Ms. Le Thuy Nhung - Deputy Director of the Northern Retail Center (Vietravel) - said that the sea resort and family tourism product group will still be the main segment in the summer, when the demand for resting, avoiding heat and traveling with family increases.
Programs combining resort stays, 4-5 star hotels with entertainment activities will continue to prevail, especially at destinations with synchronous infrastructure and many amenities for children.
In addition, the intensive and personalized experience product group is also receiving a lot of attention. Tourists are not only looking for destinations, but are more interested in how to experience.
Journeys associated with nature, indigenous culture, cuisine or unique activities such as trekking, green tourism, wellness... are having good growth potential, especially for young tourist groups and tourists who want to explore.
