Ha Tinh promotes tourism in the Southeast market

Thanh Chân |

Ho Chi Minh City - Ha Tinh is strengthening tourism promotion and advertising in the Southeast region to access key markets and expand customer sources.

At the conference on linking promotion and advertising of Ha Tinh tourism with Southeast provinces in 2026, held on April 4 in Ho Chi Minh City, Mr. Nguyen Cong Thanh - Deputy Director of the Department of Culture, Sports and Tourism of Ha Tinh province said that in recent years, Ha Tinh tourism has made changes and developed thanks to promoting potentials and support policies.

To accelerate the recovery and sustainable tourism development in the new context, Ha Tinh identifies tourism development as a key task in socio-economic development in each stage, striving to become an important economic sector of the province.

Ảnh: Thanh Chân
Conference on linking promotion and advertising of Ha Tinh tourism with Southeast provinces in 2026. Photo: Thanh Chan

The province has issued and implemented many mechanisms and policies to attract and encourage investment in the fields of tourism, trade, and services, creating favorable conditions for businesses to participate in tourism development.

Ho Chi Minh City and the Southeast provinces are areas with large populations, high living standards, diverse tourism demand, and are also leading tourist connection and transit centers in the country. This is also a place where many large travel businesses are concentrated, capable of organizing tours and leading the market.

Ông Nguyễn Công Thành - Phó Giám đốc Sở Văn hóa, Thể thao và Du lịch tỉnh Hà Tĩnh phát biểu tại hội nghị. Ảnh: Thanh Chân
Mr. Nguyen Cong Thanh - Deputy Director of the Department of Culture, Sports and Tourism of Ha Tinh province spoke at the conference. Photo: Thanh Chan

Therefore, choosing to organize a tourism promotion program here is of great significance to Ha Tinh in accessing key markets, expanding customer sources and promoting tourism development linkages" - Mr. Thanh assessed.

Mr. Pham Huy Binh - Director of Ho Chi Minh City Department of Tourism said that today's conference is an opportunity for the Southeast region - one of the largest and most dynamic tourist markets in the country - to access the potential, strengths and typical tourism products of Ha Tinh.

At the same time, this is also an important opportunity for localities and businesses to strengthen connections, expand cooperation, and promote inter-regional tourism development.

Ha Tinh is a locality rich in tourism potential with a diverse and unique resource system, fully converging factors from the sea, forests, rivers, lakes to typical tangible and intangible cultural heritage values.

Ông Phạm Huy Bình - Giám đốc Sở Du lịch TPHCM phát biểu tại hội nghị. Ảnh: Thanh Chân
Mr. Pham Huy Binh - Director of Ho Chi Minh City Department of Tourism spoke at the conference. Photo: Thanh Chan

In particular, the transportation system connecting to Ha Tinh is increasingly convenient with the formation and gradual completion of the North-South Expressway in the East, contributing to shortening travel time, strengthening regional linkages and expanding the accessibility of tourists from major economic centers across the country.

Over the past time, the Ho Chi Minh City tourism industry has coordinated with the Ha Tinh tourism industry to organize famtrip programs. At the same time, the integration of unique destinations and tourism products of the locality into the application of 3D/360-degree interactive tourism maps has contributed to gradually bringing the image of Ha Tinh tourism closer to businesses and tourists in Ho Chi Minh City in particular, and the Southeast region in general.

In the coming time, the city's tourism industry will continue to accompany, support and closely coordinate with the tourism industry and the business community of Ha Tinh province in promoting tourism development cooperation to be increasingly effective and sustainable" - Mr. Binh emphasized.

Thanh Chân
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