From September 2025, Tourism Ambassador Greg Norman launched a large-scale campaign: promoting tourism for 34 provinces and cities across the country, each locality being "broadcast" as a vivid slice of Vietnam.
Each month is a story, where golf courses are not separate, but blend with scenery, cuisine, culture and high-class resort experiences.
To date, Tourism Ambassador Greg Norman has promoted for 7/34 provinces and cities, equivalent to more than 20% of the plan for the entire term, articles attracting tens of thousands of accesses on digital platforms. On average, each article achieves from 1,500 to 3,000 accesses, along with hundreds of interactions; including prominent articles exceeding 3,000 accesses and more than 300 interactions.
The content is also spread on many international media channels and golf-loving communities, helping to expand coverage and increase influence. Positive interaction rates are maintained at a high level - a clear signal that the campaign is touching the right target audience: high-end tourists and the global golf community.
As part of the national tourism promotion plan chaired by the Vietnam National Authority of Tourism, the tourism promotion campaign for 34 provinces and cities in Vietnam by Tourism Ambassador Greg Norman is an important initiative to gradually bring Vietnam closer to its position as the leading golf destination in the world.
