According to data from the Statistics Office (Ministry of Finance), in the first 7 months of 2026, Vietnam welcomed 13.9 million international visitors, an increase of 13.8% compared to the same period last year and completed about 56% of the target of welcoming 25 million international visitors in the year.
Notably, Europe continues to be the region with the highest growth rate with an average increase of 53.4% compared to the same period in 2025. In which, Russia leads with 864,000 visitors, an increase of 174%, and also becomes Vietnam's largest source market in Europe.
Many other European markets also recorded positive growth such as Poland increasing by 51.3%, Czech Republic increasing by 28.6%, Sweden increasing by 24.7% and Switzerland increasing by 21.7%. These are all countries where Vietnam applies visa-free policies, showing the effectiveness of facilitating entry in attracting international visitors.
According to the management agency, Europe is not only a market with high growth but also a group of tourists with large spending capacity and long stays. The strong recovery of this region contributes to improving the quality of tourism growth, instead of just increasing in quantity.
Besides Europe, Asian markets continue to maintain a driving role with China holding the number one position, reaching about 3.1 million visitors, followed by South Korea with 2.4 million visitors. The Philippines is the fastest growing market in the region, increasing by 63.6%, while India increased by 42.9%, Cambodia increased by 40.8%, Singapore increased by 31% and Indonesia increased by 27.3%.
Long-distance markets also maintained positive growth momentum. The United States increased by 18.3%, Canada increased by 25.1%, Australia increased by 22.5% and New Zealand increased by 22.4%, contributing to increasing the source of high-spending tourists to Vietnam.
According to the assessment of the tourism industry, the above results were achieved in the context that the international market is still in a peak period, and at the same time reflect the effectiveness of policies on visas, expanding aviation connectivity, promoting and improving the quality of tourism products.
Entering the peak season of welcoming international visitors from the end of the third and fourth quarters, along with continuing to promote open visa policies and expand key markets, the tourism industry has more grounds to aim for the goal of welcoming 25 million international visitors in 2026.
