According to data published by the Statistics Office, in August 2025 alone, Vietnam welcomed more than 1.68 million international visitors, an increase of 8% compared to July. This is the highest level in August in recent years.
In the first 8 months, the total number of international visitors to Vietnam reached nearly 14 million, an increase of 21.7% over the same period in 2024.
In terms of market, China is still the largest source of international visitors to Vietnam with more than 410,000 visitors in August, accounting for 25% of the total number of visitors.
South Korea ranked second with more than 380,000 visitors, followed by Taiwan (China), Japan, the US and regional markets.
The top 10 largest markets for Vietnam's tourism include Cambodia (445,000), India (443,000), Russia (377,000), Australia (358,000), Malaysia (344,000).
Notably, the Russian market in the first 8 months of 2025 increased by 164.9% over the same period. To date, this market has recovered 58% compared to the whole year of 2019 (about 650,000 visitors).
Other markets also grew strongly such as the Philippines (+93.4%), India (+42.2%), China (+44.3%), Cambodia (+50.7%). The European region maintained a steady increase, notably the UK (+ 21.8%), France (+22.6%), Germany (+17.9%).
The impressive growth of international visitors is achieved thanks to favorable visa policies, promoting tourism programs are promoted, and activities to celebrate the 80th anniversary of National Day.
According to the assessment of the Vietnam National Administration of Tourism, although it is still the low season for international tourism, the positive growth results in July and August have shown positive signals for the inbound tourism market.
Despite continuously setting records for international visitors, the target of 25 million visitors in 2025 is still considered a challenge. To complete the whole year's target, in the last 4 months of the year, Vietnam needs to welcome about 10 million more visitors, equivalent to 2.5 million international visitors per month.
The government has also recently expanded visa exemption to 12 more European countries, expected to create a new boost in attracting international visitors to Vietnam in the last months of the year.
