On July 14, Chairman of Lam Dong Provincial People's Committee Ho Van Muoi signed a decision to establish Lam Dong Provincial Tourism Promotion Center.
The center was established on the basis of receiving the status quo of Binh Thuan Tourism Promotion Center (under the Department of Culture, Sports and Tourism of Binh Thuan) before the merger.
This is a public service unit under the Department of Culture, Sports and Tourism of Lam Dong province, with personnel received from the old unit.
The center has the function of promoting and introducing Lam Dong tourism domestically and internationally; building and developing local brands, markets and tourism products. At the same time, introduce the people, cultural heritage, scenic spots and local identity to visitors.
In 2025, Lam Dong aims to welcome 22.4 million visitors. Therefore, tourism promotion and advertising is identified by the province as a key task.
