Large-scale cultural, sports and tourism events and a potential coastal resort ecosystem after the merger are helping Da Nang increasingly affirm its position, attracting global tourists when it has cooperated and cooperated internationally with countries around the world.
In 2024, Da Nang welcomed 4.1 million international visitors to the city on the Han River. In the first 5 months of 2025, the number of international visitors reached 2.2 million. The international flight network is also constantly expanding.
Notably, in the summer of 2025 alone, a series of events were held such as the Da Nang International Marathon, the Da Nang Asian Film Festival, the Asian Golf Festival and Golf Tournament, high-class shows at Ba Na Hills or Danang Downtown...
In particular, the Da Nang International Fireworks Festival (DIFF 2025) with the largest investment ever has become a "magnet" attracting tourists to Da Nang.
During the 1 month of DIFF 2025 (from May 31 to June 30, 2025), accommodation facilities in the city have served about 1.17 million guests, an increase of nearly 10.3% over the same period in 2024, the total capacity of rooms in the city reached 90-95%, 4-5 star hotels almost reached nearly 100% of the capacity.
Ms. Nguyen Thi Anh Thi - Vice Chairman of Da Nang People's Committee said that in the next 5 years, Da Nang International Fireworks Festival will continue to play an important role as a driving force to strongly promote the development of the city's cultural and tourism industry.
The city's orientation for DIFF in the next 5 years will be associated with the development of the Free Trade Zone and entering a new era.
According to Ms. Thi, in the future, DIFF will no longer limit to the Han River area but will research and expand to other suitable spaces, in order to take advantage of the diverse terrain of the city.
Currently, Da Nang is the largest city among the 6 centrally-governed cities. In terms of tourism alone, Da Nang owns many famous tourist destinations and products such as Ba Na Hills tourist area, My Khe beach, Hoi An world heritage, My Son world heritage, Cu Lao Cham world biosphere reserve...
According to the analysis of The Outbox Company - Data Analysis Company for the Asian tourism and travel industry, the number of international visitors to Da Nang City after the merger could reach 6.1 million visitors per year, surpassing Ho Chi Minh City - which welcomes about 6 million international visitors in 2024.
Mr. Pham Hai Quynh - Director of the Asian Tourism Development Institute recently warned about the risk that each locality's own brand may be blurred after the merger process.
According to this tourism expert, to position the brand, Da Nang needs to clearly identify the core values. From there, build a new brand identity with depth and coverage ability but still associated with the modern Da Nang image that was positioned before.
