Local festival shines globally
The night of March 19 is considered a historical mark in the homeland of An Giang in particular, Vietnam in general when the Ba Chua Xu Festival of Sam Mountain in Chau Doc City (An Giang) was honored by UNESCO as a Representative Intangible Cultural Heritage of Humanity.

Speaking at the ceremony, Deputy Prime Minister Mai Van Chinh proudly said that the Ba Chua Xu Festival on Sam Mountain is a colorful precious gem. This is not only the first traditional festival in the Mekong Delta, but also the first heritage of Vietnam with the subject being the majority and minorities to be honored as a Representative Intangible Cultural Heritage of Humanity.
The festival activities began to commemorate the day the statue of Mrs. Xua was sent down from the top of Sam Mountain, locally known as the Dia, according to traditional rituals. However, because Chau Doc and An Giang are the land of the spiritual and human world, where many cultural colors converge, especially the harmonious connection between people and the harsh nature of the new land, the intersection and convergence of the cultural quintessence of the four brotherly ethnic groups: Kinh, Hoa, Khmer and Cham community... have created a unique cultural ecosystem that is difficult to have anywhere else.
It is this fertile land that has fostered the Festival of Ba Xu Festival on Sam Mountain to overcome the limits of spiritual rituals showing respect for the Lady of the cross - Mother of the land of Chau Doc, An Giang to spread and become a cultural - spiritual symbol with an influence nationwide. The festival has been recognized by UNESCO globally.

This is not only an achievement, but the result of more than 200 years of perseverance, perseverance in preserving, preserving, transmitting, and promoting the cultural and religious values of the Ba Chua Xu Festival on Sam Mountain of many generations of local people - the most important subject of heritage.
Opportunity for spiritual tourism to take off
In reality, over the past 200 years, since the first visit and entertainment of the statue of the Lady from Sam Mountain to the area of today's Ba Chua Xu Temple, the worship of Ba Chua Xu, whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose whose is is is is is is is is is is is is is is is is is is is is is is is is is is is is is is is is is is, has become, has become a spiritual support of the spiritual support of the the spiritual support of the nation, the nation, the nation has become become a nation........ Among the busy people coming to Ba Temple, not only to pay their respects and worship, but also to send wishes for peace, prosperity, happiness and especially to enjoy the scenic spots and specialties of the culinary culture of the border city...
In particular, this pilgrimage was voluntarily engraved on the hearts of the people as the morality: "I miss my hometown when I go; Remember the history of Vinh Te, visit Ba Daun Sam". This has given Chau Doc and An Giang a tourism advantage when each year they welcome millions of people from many regions of the Fatherland. And this advantage will quickly transform after the event of the Ba Chua Xu Festival of Sam Mountain being honored by UNESCO as a Representative Intangible Cultural Heritage of Humanity.
Many experts believe that this not only affirms the timeless value of the traditional festival in Chau Doc land, or contributes to enriching the culture imbued with Vietnam's identity... but also is an " endogenous strength" to promote spiritual tourism to take off, reach out to the great seas, receive and lead people from all over the 5 continents and 4 seas to seek.
In other words, after a period of strong development on domestic soil, the Ba Chua Xu Festival of Sam Mountain now officially has a second foot from international visitors to start the journey of thousands of miles on firm legs.
This is the foundation and driving force for the economic ships of An Giang in particular, the Mekong Delta in general, to take off to reach far, firmly entering a new era, an era of strong, civilized and prosperous development.