Recently, the national tourism promotion organization Brand USA introduced an experience campaign exclusively for football fans, emphasizing the festive atmosphere, local culture and unique destinations in the host cities.
Not only stopping at top matches, Brand USA wants to turn this World Cup into a journey to explore the United States through music, cuisine, art and exciting community activities.
New York/New Jersey: Hub of global events
The New York/New Jersey area is considered one of the biggest hotspots of the 2026 FIFA World Cup. With a capacity of tens of thousands of spectators and a modern transportation system, this place is expected to welcome a large number of international fans.
In addition to the matches, visitors can also experience the exciting atmosphere at Times Square, Central Park or New York's typical cultural neighborhoods. Street festivals, outdoor music stages and fan zone areas are expected to operate throughout the season.
Brand USA said this is not only an opportunity for fans to watch football, but also an opportunity to feel the unique rhythm of life of the city known as "never sleeping".
Los Angeles: Rendezvous of entertainment and football
Los Angeles continues to be one of the notable destinations thanks to the combination of sports and the world's leading entertainment industry.
Here, fans can visit Hollywood Walk of Fame, Santa Monica beach or enjoy large-scale art programs besides the World Cup schedule.
According to the introduction from Brand USA, Los Angeles will focus on building an "all-city festival" experience, where football blends with popular culture and the unique entertainment life of the western United States.
Many exchange activities with artists, outdoor events and international culinary programs are also being planned to serve the sharp increase in tourists in the summer of 2026.
Latin heat and carnival atmosphere
Miami is expected to become one of the most passionate cities of the 2026 World Cup. With a large Latin community and a long-standing football culture, this place promises to create a vibrant festive atmosphere throughout the tournament.
Besides watching matches, visitors can explore the famous South Beach area, enjoy Cuban and Brazilian cuisine, or participate in street music festivals.
Brand USA assesses Miami as an ideal destination for those who love the bustling, blue sea and overnight entertainment activities.
Dallas and Houston: American-style sports experience
In Texas, the two cities of Dallas and Houston are oriented to become a sports experience center combining the culture of the Southern United States.
Tourists not only watch the World Cup but also have the opportunity to explore cowboy festivals, country music and the characteristic barbecue style.
According to Brand USA, Texas will bring the image of a diverse and open America, where fans can feel the clear difference between each cultural region.
World Cup 2026 – a comprehensive tourism promotion opportunity
A representative of Brand USA said that FIFA World Cup 2026 is not simply a sports event, but also an opportunity to promote the image of the United States to global tourists.
This campaign focuses on turning each host city into an "experiential destination", where football plays a role in connecting people with local culture and life.
Experts predict that the 2026 World Cup will create a major boost for the US tourism industry, especially in the fields of accommodation, entertainment, retail and event services.
With an organization scale spanning many cities and a huge number of fans, the United States is aiming for a World Cup that is not only attractive on the football field but also becomes the largest cultural and tourism festival in the world.
