Bringing conical hats and ao dai to Thailand, Van Pham wants to promote Vietnamese tourism

DI PY |

On the first day of setting foot in Thailand to participate in the Mrs. Tourism Queen International contest, Van Pham appeared in a white ao dai and a traditional conical hat.

Van Pham officially arrived in the coastal city of Hua Hin to begin her journey to compete at Mrs. Tourism Queen International 2026. Unlike many representatives who choose elaborate costumes, the Vietnamese beauty brought ao dai and conical hats - two familiar symbols associated with the image of the country and people of Vietnam.

Amidst the bustling international airport space, the image of a white ao dai and a traditional conical hat became a special highlight. Many foreign tourists actively stopped to chat, take souvenir photos and learn about Vietnamese costumes and culture.

Ảnh: Ban tổ chức.
The beauty participates in the Mrs. Tourism Queen International arena. Photo: Organizing Committee.

According to Van Pham, she wants to start the journey with the closest values of her homeland. For the beauty, ao dai not only represents the beauty of Vietnamese women but is also one of the prominent cultural identity images for international tourists. Meanwhile, conical hats are symbols associated with life, nature and the simple beauty of many Vietnamese rural areas.

Mrs. Tourism Queen International is a contest that emphasizes the role of promoting tourism and cultural exchange between countries. Therefore, in addition to beauty contests, contestants also participate in many activities to introduce destinations, national identity and unique cultural values of their countries.

At this year's contest, Van Pham said she wants to introduce Vietnam's image as a destination rich in identity, friendly and with rich tourism potential. The beauty hopes that familiar symbols such as ao dai, conical hats or the hospitality of Vietnamese people will contribute to helping international friends better understand the S-shaped country.

In the context of beauty contests increasingly emphasizing cultural elements, the choice of conical hats and ao dai from the first day of entry shows the clear direction of the Vietnamese representative. Not only bringing beauty and confidence, Van Pham also brings a story about culture, tourism and the image of modern Vietnamese women to international friends.

The journey at Mrs. Tourism Queen International 2026 lasts 8 days and 7 nights with many tourism promotion activities, cultural exchanges and official competitions before finding the winner.

DI PY
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