Music products produced by Nhan Dan Newspaper and IB Group Vietnam aim to spread the historical, cultural, and beautiful values of the country and people of Vietnam, as well as contribute to promoting and promoting tourism development.
Good Morning Vietnam" is known as a meaningful international music project initiated by Nhan Dan Newspaper and IB Group Vietnam, which not only brings international music to Vietnam but also promotes Vietnamese culture and tourism through it.
In October 2025, the music of the band Secret Garden echoed at the National Convention Center (Hanoi) and took more than 3,000 Vietnamese audiences into a "garden" of music and emotions for nearly two hours.
In their first performance in Vietnam, the Secret Garden band introduced more than 20 typical songs, marking the group's 30-year journey. Applause continuously echoed in the auditorium as Vietnamese traditional culture and scenery blended into world-famous musical works.
Right after two nights of performances in Hanoi, the legendary duo Secret Garden came to Ninh Binh and filmed the MV "Song From A Secret Garden - Secret Garden in Vietnam".
Set in Ninh Binh - a land of Vietnamese heritage, the MV opens up a journey through Trang An, Cuc Phuong forest, Bich Dong Pagoda... like a harmony between nature and musical aesthetics with the mythological colors of Secret Garden.
Without dialogue, only with images and melodies, the story in the MV has led viewers to follow the footsteps of two artists stepping out of their own inner "garden", to then find harmony between people and nature, between soul and magnificent Ninh Binh scenery.
Mr. Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Secretary of the Party Committee of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Commission, Chairman of the Vietnam Journalists Association said, "MV is an important step in the "Good Morning Vietnam" project. In which, world-class music is not only limited to performance stages, but also becomes a cultural bridge, bringing the image of the country, people and heritage values of Vietnam closer to the international public.
Choosing Ninh Binh - a land that converges natural beauty, history and spiritual depth - as the filming setting has created a natural resonance between Secret Garden's music and heritage space, thereby subtly conveying Vietnamese beauty in an emotional artistic language.
Mr. Le Quoc Minh believes that, through creative products like this MV, it aims to contribute to innovating the way of promoting Vietnamese culture and tourism, taking advantage of the spread of international music and art to tell Vietnamese stories in a modern, humane and culturally rich way, and at the same time affirm the long-term commitment of the Good Morning Vietnam project in linking art, media and social responsibility.
Sharing immediately after completing the recording, the duo of Secret Garden expressed their emotion at the majestic and inspiring natural beauty of Ninh Binh. According to artist Fionnuala Sherry, performing in the natural space instead of in the auditorium brings a special feeling, where music and scenery seem to blend together, creating a complete emotional circle.
Agreeing with this view, artist Rolf Løvlandchia added: "Secret Garden's music and nature in Ninh Binh resonate very naturally. Surrounded by the beauty and strength of nature here, and for nature to become a part of music, it is a truly beautiful experience for us".
Mr. Nguyen Thuy Duong - Chairman of IB Group Vietnam - Director of MV production, shared: "If Bond in Vietnam is filmed in a sea setting in Ha Long Bay, Secret Garden in Vietnam poses a greater challenge when filming on many different terrains in just one filming session.
From the sacred space of Bich Dong Pagoda, Cuc Phuong primeval forest with constantly changing lighting conditions, to the Thuy Dinh - Trang An river, each setting is calculated separately in terms of technique and storytelling, so that it is both suitable for the space and maintains a unified emotional flow for the entire MV".
At the MV launch ceremony on the morning of February 6, the organizers presented the MV "Song From A Secret Garden - Secret Garden in Vietnam" to leaders of Ninh Binh province, tourism - hotel corporations, airlines, television stations... to spread this music product to contribute to promoting Vietnamese culture and tourism to domestic and international tourists.
