On March 14, the Department of Culture, Sports and Tourism of Thai Nguyen province organized the Tourism Promotion and Promotion Conference of Thai Nguyen province in Hanoi city in 2026.
Speaking at the event, Mr. Nguyen Chu Thu - Deputy Director of the Department of Culture, Sports and Tourism of Thai Nguyen province - said that Thai Nguyen is located at the gateway to the Midlands and Northern Mountains region. After the merger, the expansion of development space has created conditions for Thai Nguyen tourism to strongly promote the unique natural and cultural resources of the locality.
In particular, the Thai Nguyen Provincial Party Committee has issued a Tourism Development Project for the period 2026 - 2030. Accordingly, the locality sets a target to welcome about 12 million tourists by 2030, including about one million international tourists. Total tourism revenue strives to reach over 25,000 billion VND per year.

To realize this goal, the province will continue to invest in tourism infrastructure development, build unique products, and promote promotion.
In which, the promotion conference in Hanoi is an important opportunity to strengthen regional tourism development links, thereby enhancing Thai Nguyen's position on the Vietnam tourism map.
At the conference, Mr. Tran Trung Hieu - Deputy Director of Hanoi Department of Tourism - emphasized that the link between Hanoi and Thai Nguyen plays an important role in the tourism development strategy of each locality as well as in the regional tourism network. In which, Hanoi is identified as the national tourism center and the customer distribution hub of the Northern region.
Thanks to its location bordering Hanoi, Thai Nguyen has favorable conditions to develop satellite tours from one to two days for tourists departing from the Capital.
In the opposite direction, Thai Nguyen is positioned as an eco-tourism, cultural and historical region of the midland area. The two localities can coordinate to effectively exploit tourism resources and attract investment to develop potential tourist areas.

To increase the effectiveness of the linkage, Hanoi proposes that the two localities continue to coordinate to diversify tourism products, promote market promotion and promotion. At the same time, the two sides need to strengthen experience exchange in tourism management, human resource training, and building a favorable and safe business environment for tourists.
Coordinating the organization of survey teams for new tourism products, connecting tours between Hanoi and Thai Nguyen is also considered an important solution to expand the market and improve the competitiveness of destinations.
In the context of strong digital transformation, the two localities aim to strengthen cooperation in applying technology and digital communication to promote images, culture, people and unique tourism products to domestic and international tourists.
Culture, Sports and Tourism Week with the theme: "Thai Nguyen, lake paradise on the mountains" and the Opening Program of Thai Nguyen Tourism Season 2026 will take place from April 9-26.
Within the framework of the Culture, Sports and Tourism Week and the Opening Program of the Thai Nguyen Tourism Season 2026, many activities will be organized to promote the destination's image. Notable are the tour guide and hotel reception contest; National Jujitsu Club Championship; mobile propaganda program, cultural and artistic performances and folk performances.
Besides, there is the Thai Nguyen Tourism Food Festival, a book display space with the theme "Books and Tea", traditional art performances, intangible cultural heritage performances, and a famtrip delegation surveying tourist destinations in the province.