As a gathering place for the community of the Thai, Dao, H'Mong ethnic groups... to live in harmony and friendship, with a population of over 70,000 people, Nghia Lo is known as a young urban area, rich in cultural identity.
This is also known as the land of festivals with endless fights, ancient festivals, Han Khuong love nights and unique cuisine of ethnic minorities.
Currently, Nghia Lo town has 90 accommodation establishments, of which 36 homestays are prominent with the strong cultural identity of the Thai ethnic group.

In the first 4 months of 2025, the town welcomed 165,000 tourists, including nearly 11,000 international visitors; tourism revenue reached nearly 150 billion VND.
Nghia Lo town has also established 15 enterprises, 7 cooperatives, 32 cooperative groups, mostly in the fields of trade - services and resort tourism combined with local cultural experiences such as walking to explore villages, swimming in streams, participating in production labor with local people...
In 2024, Nghia Lo town welcomed and served 27,600 tourists, including 3,200 international visitors, with tourism revenue reaching over 250 billion VND. Tourism is no longer just a potential, but has become an economic spearhead - a lever for Nghia Lo to develop comprehensively and sustainably.