In order to maintain the growth momentum of international visitors and affirm the role of a national tourism center, Ho Chi Minh City is accelerating the implementation of tourism promotion activities to the international market in the last months of 2025.
A representative of the Ho Chi Minh City Department of Tourism said that from now until the end of the year, Ho Chi Minh City will focus on organizing many programs to introduce destinations in key markets such as the US, Singapore, UK, Korea and Indonesia, aiming to attract high-quality customers, especially in the MICE and high-end tourism segments.
Currently, the Ho Chi Minh City Department of Tourism is organizing a Vietnam - Ho Chi Minh City tourism promotion program in the US with 2 key activities including a tourism booth at the IMEX America 2025 Fair and a workshop introducing Vietnam - Ho Chi Minh City tourism in Los Angeles (October 4 - 12).
This is the first overseas tourism promotion program since Ho Chi Minh City merged with Binh Duong and Ba Ria - Vung Tau. The fair attracted more than 3,500 exhibitors and 16,000 trade visitors from more than 150 countries.
Ms. Nguyen Minh Bao Ngoc - Deputy Director of the Ho Chi Minh City Tourism Promotion Center commented that the strategy towards a high-quality tourist market in the US is an important step, helping Ho Chi Minh City affirm its role as a leading tourism center in Southeast Asia and realize the goal of becoming a "tourism super city", the international gateway of Vietnam in the new development stage.
In recent times, the work of promoting and advertising the image of Ho Chi Minh City tourism has continued to be promoted. Tourism communication activities on digital platforms have achieved a positive effect, while many large-scale events have been successfully organized. These efforts contribute to enhancing the position of Ho Chi Minh City on the international tourism map, affirming its role as a tourism center of the country.
Ho Chi Minh City also strengthens international partnerships, inter-regional cooperation and expands communication towards potential and emerging markets such as India, the Middle East, and Northern Europe, through cooperation with Consulates General, airlines and foreign enterprises.
