According to information from the Vietnam National Administration of Tourism, the average room occupancy rate during the 2026 New Year holiday at tourist accommodation establishments reached about 51% nationwide; some key tourist localities recorded higher occupancy rates, about 65%.
In which, Ho Chi Minh City is estimated to welcome and serve 1,240,000 visitors, an increase of 65% compared to the same period in 2025; of which international visitors are estimated at about 75,726, an increase of 83%. Room occupancy rate reaches about 75%; total revenue from tourists is estimated at about 2,632 billion VND.
Hanoi is estimated to welcome and serve 560,000 visitors, an increase of about 250% compared to the same period in 2025. In which, international visitors are estimated at about 110,000, an increase of about 287%; room occupancy is estimated at about 73%. Total revenue from tourists is estimated at about 2,100 billion VND, an increase of 254% compared to the same period in 2025.
Quang Ninh is estimated to welcome and serve 657,000 visitors. Of which, international visitors are estimated at about 70,500; overnight visitors are estimated at about 218,000. Total revenue from tourists is estimated at about 1,620 billion VND.
Lam Dong is estimated to welcome and serve 650,000 visitors; of which international visitors are estimated at 30,000. Room occupancy rate reaches about 70 - 80%; total revenue from tourists is estimated at about 1,200 billion VND.
Ninh Binh is estimated to welcome and serve 723,063 visitors. Of which, international visitors are estimated at 177,974; total revenue from tourists is estimated at about 795 billion VND.
Lao Cai is estimated to welcome and serve 363,112 visitors. Of which international visitors are estimated at about 32,298; total revenue from tourists is estimated at about 1,500 billion VND.
In addition, many localities such as Da Nang, Khanh Hoa, An Giang, Phu Tho, Hue City, Hai Phong... also recorded positive growth results in both visitor and revenue, reflecting the trend of market recovery and expansion taking place quite uniformly.
The Vietnam National Administration of Tourism assessed that the 2026 New Year's Day tour market witnessed more diversity in destinations, richness in product types and a clear improvement in service quality.
Many localities and travel businesses have launched new products or renewed old products: Hanoi launches 4 heritage tourism journeys (Thang Long Tu Tran - Mother Goddess Temples - Ancestral Temple - Hanoi Pagoda), rural tourism space "Tuong Phieu Flower Colors" in Phuc Tho, tour "Memories of Flagpoles", cycling tour "Hanoi Sounds Beautiful"...
In tourist areas and spots, many cultural, artistic, and entertainment events take place soi noi, creating highlights to attract visitors and experiences. Many localities have organized welcoming tourists for the first time in 2026, showing hospitality, conveying the message of safe tourist destinations and determination to refresh the image of destinations.
In addition, there are New Year's events, the 2026 Countdown program, fireworks displays and a series of cultural, artistic, entertainment activities celebrating the 2026 New Year, creating an atmosphere of emulation and excitement among all classes of people.
Immediately after the 2026 New Year holiday was adjusted to be extended to 4 days, travel businesses, accommodation establishments, transportation and destinations quickly updated products and built tours suitable for short trips.
However, due to the holiday information being announced quite late, many units focused on promoting retail services such as air tickets, hotel rooms or tours designed specifically for families and overseas Vietnamese returning home for short days.
During the 2026 New Year holiday, tourists tend to choose short trips, prioritizing resorts, easily accessible destinations, focusing on personal experiences, cuisine and new spaces. The trend of tourism combined with year-end year-end celebrations is increasing, with many small business groups and friends choosing to organize Year End Party associated with resort tourism (SMALL-SCALE MICE) in resorts near major cities.
The domestic market continues to prevail thanks to convenience, reasonable costs and short breaks, while foreign tours to Thailand, China, Korea, Singapore, Malaysia recorded increases thanks to short routes and concise schedules, but the proportion is still lower due to tourists spending budgets for the Lunar New Year.
Tourism activities are more vibrant and bustling than in the same period of 2025. Travel businesses launched many diverse and flexible products, combined with promotional programs; tour prices only increased slightly thanks to proactive early booking of services. Many localities organized welcoming activities, fireworks displays, and the "first-footing" ceremony at the beginning of the year, contributing to creating a vibrant atmosphere for the destination.
Accommodation establishments have implemented many preferential packages, room discounts of 20-30%, no surcharges, vouchers, gifts and additional services; many 4-5 star hotels have introduced new products to stimulate demand. Some destinations such as Sa Pa, Dong Van, Moc Chau, Mang Den, Phu Quoc, Da Nang, Hanoi Old Quarter and the center of Ho Chi Minh City recorded room occupancy reaching 100% from before the holiday.
The aviation industry is increasing domestic airlines, but ticket prices are increasing near holidays due to the demand for late-night tour bookings. The railway industry recorded a sharp increase in passenger volume, with many key tourist routes at both the North and South ends fully booked during peak days.
It's a bit of a bit of a bit of a bit of a bit of a bit.
