The national tourism data platform Visit Vietnam is sponsored by the Government, with the companionship of the Vietnam National Authority of Tourism (VNAT) and the National Data Association (NDA). Sun Group is responsible for developing and operating technology infrastructure, while Visa provides international payment data, contributing to the formation of a data platform serving management, business and tourism experience.
Building a national tourism data ecosystem
Mr. Pham Van Thuy - Deputy Director of the Vietnam National Administration of Tourism assessed that Visit Vietnam aims to build a national tourism data ecosystem.
When data becomes a platform, Vietnamese tourism will have conditions to improve competitiveness and get closer to the goal of becoming the leading destination in the region," said Mr. Pham Van Thuy.
Faced with the strong development of digital transformation, the Visit Vietnam platform is designed as a unified data infrastructure, serving management agencies, businesses and tourists at the same time. The focus of the platform is real-time travel data maps, allowing management agencies to monitor destination capacity, regulate visitor flows and early identify operational risks.
According to assessments from Doan Thi Thanh Tra - Deputy General Director of Saigontourist Travel, in the face of the impact of digital technology on all fields, Visit Vietnam will bring long-term benefits as well as regular access.
Previously, we had campaigns in batches and seasons, Visit Vietnam will create two-way connections. With domestic businesses, it will help us access many key and completely unified market segments.
With the world, access to Vietnamese tourism will be much more convenient and only when there is two-way connection, the image of Vietnam will be spread as a destination of green tourism and update the development trends of the world" - Ms. Thanh Tra emphasized.
Colonel Ha Nam Trung - Deputy Director of the National Data Center acknowledged, "We are putting the first bricks in the formation of a national data ecosystem, where each ministry, each industry, each business, each locality can participate and benefit. I believe that thanks to initiatives like Visit Vietnam, along with the belief, determination and companionship of the Government, businesses, experts and people, the tourism industry will be a pioneering field, bringing clear results from the digital transformation process.
A shift in tourism development thinking
The advantage of Visit Vietnam comes from the destination ecosystem stretching across the country of the operator and developer Sun Group, allowing the platform to have a rich data set available from the actual operation of tourism, entertainment, and resorts.
When standardized according to national standards and integrated into Visit Vietnam, this ecosystem becomes a "living data model" creating a premise for forming accurate forecasting models for the entire industry.
This is also the first time a tourism business in Vietnam has a standardized and continuously updated analysis tool, supporting product optimization and more effective marketing strategy planning.
Sun Group and Visa have also signed a strategic cooperation agreement, demonstrating a long-term and sustainable partnership in combining Visa's global technology and payment capabilities with Sun Group's comprehensive tourism and service ecosystem, integrated together on the Visit Vietnam platform.
Mr. Dang Minh Truong - Chairman of the Board of Directors of Sun Group, said that accompanying the development of the national tourism data platform Visit Vietnam is above all a responsibility to the tourism industry and to the country.
According to Mr. Truong, Visit Vietnam is considered a shift in tourism development thinking, from which the Vietnamese tourism industry will have more conditions to improve competitiveness, attract many high-end customer segments as well as quickly achieve the goal of becoming the leading destination in the region.
Mr. Cao Tri Dung - Chairman of Da Nang Tourism Association added that data is one of the barriers of the 4.0 industrial revolution.
We have had strong activities in developing technology tourism, smart tourism, and smart destinations in the past time. However, from a national perspective, we still lack an official data platform of the tourism industry where state management agencies and tourism businesses will have enough resources to share to orient and deploy activities more accurately and effectively" - Mr. Cao Tri Dung said.
The launch of Visit Vietnam is a reliable platform for tourists when booking services, when searching for information, when coming to Vietnam as well as having their own experiences.
This national data platform will be accurate, sufficient, and clean data for businesses to share, so that state agencies can exchange and orient more accurately about market trends. From there, Vietnamese tourism will enter the digital age with greater confidence when there is an official data set supported by many parties.
Agreeing with this view, Mr. Nguyen Tien Dat - Vice Chairman of the Hanoi Tourism Association, said that with a full platform of national tourism data, Visit Vietnam, it will solve the huge problem that Vietnam's tourism industry is facing. A legitimate data platform will help international tourists easily find out what they are interested in, from tourist destinations to choosing suitable tours...
The platform is spreading to the Vietnamese tourism community and helps our country's tourism industry make new and more modern steps, be more digitized and achieve more efficiency as well as be more linked" - Mr. Dat emphasized.
According to the roadmap, Visit Vietnam will officially operate in the second quarter of 2026.
