According to Ms. Do Thi Dieu Hanh - Director of the Department of Culture, Sports and Tourism of Gia Lai province, after the merger of the province, the Gia Lai tourism industry will open a new, comprehensive and extensive development space for the land rich in cultural identity, rich in tourism resources and full of aspiration to rise up.
Not only in terms of resources, but Gia Lai tourism development space also has the ability to form value chains from agriculture combined with tourism, smart tourism to developing international-class destinations.
With potential advantages, people, and culture, Gia Lai tourism has the opportunity to break through to become a spearhead economic sector, contributing to realizing the goal of making Gia Lai a new growth pole of the region.
According to statistics, in the first 6 months of 2025, the whole Gia Lai province welcomed nearly 7.4 million visitors. Of which, the Binh Dinh area (old) reached nearly 6.5 million visitors, Gia Lai (old) reached 890,000 visitors. Tourism revenue reached more than VND 17,340 billion. Gia Lai tourism industry strives to welcome 11.8 million visitors in 2025, with tourism revenue estimated at VND 28,500 billion.
Sharing at the conference, a representative of the old Binh Dinh Tourism Association said that the province needs to soon organize a comprehensive survey of existing tourist destinations to build new tours with new connections.
In addition, build new products with a focus on each market, each customer group and specific customer segment, especially towards international customer markets.
In particular, it is necessary to quickly build a new brand identity for Gia Lai tourism, a new slogan for Gia Lai tourism to serve promotional work.
Representatives of tourism businesses in the area also recommended that the province and tourism industry leaders support the digitalization of historical relics and cultural resources; create clips introducing the new tourist route of Gia Lai to serve promotional work.
Early development of policies to support the development of 500 international tour guides in the locality to increase human resources to serve international visitors.
