On the afternoon of October 24, Khanh Hoa Tourism Association (under Nha Trang - Khanh Hoa Tourism Association) held its 2nd Congress, term 2024-2029.
Established in the context of the COVID-19 outbreak, Khanh Hoa Travel Association for the 2020-2024 term has initially affirmed its role in connecting and gathering members operating in the travel industry.
Since 2022, when tourism began to recover, Khanh Hoa Travel Association has been proactive in connecting services, building products suitable for the market and local strengths, and promoting tourism promotion activities in Nha Trang - Khanh Hoa.
The association has organized many activities to connect Khanh Hoa travel businesses with partners inside and outside the province; participated in the Nha Trang - Khanh Hoa tourism stimulus program; organized booths at the Food and Tourism Festival in the province...
According to Mr. Tran Minh Duc - Chairman of Khanh Hoa Tourism Association, one of the challenges for members operating in the tourism sector in recent times is not only during the pandemic but also after the COVID-19 pandemic.
Tourism trends change, the travel industry is affected, plus the strong development of 4.0 technology leads to a decline in traditional tourism. Travel from pioneers must adapt to changes in travel trends of tourists.
Therefore, one of the tasks set by Khanh Hoa Tourism Association in the new term is to strengthen the organization and promote tourism activities with 5 goals.
That is to build a market of tourists from Khanh Hoa and neighboring provinces to counterbalance the market of tourists arriving to develop tourism in Khanh Hoa. Taking Cam Ranh International Airport as the focal point connecting airlines and travel agencies at both ends to expand the exploitation of the tourist market and must be highly sustainable, avoiding the case of "opening with great enthusiasm and then quietly closing down".
Regularly organize highly connected events that bring practical benefits to businesses to attract tourism units to participate.
Building a set of typical products of Nha Trang - Khanh Hoa, combining the strengths of landscape, destination, service, local culture, and celebrities.
Strengthening the work of connecting members, increasing the number of members to 2/3 of travel companies in Khanh Hoa. Increasing connection, interaction, and support with associations and organizations welcoming international guests such as: China, Korea, and Russian-speaking countries.
In particular, actively participate in the sustainable tourism development strategy and build a set of green tourism criteria for travel activities and attractions.
Speaking at the Congress, Ms. Nguyen Thi Le Thanh - Director of Khanh Hoa Province Department of Tourism acknowledged the great contributions of Khanh Hoa Travel Association in recent times.
According to Ms. Thanh, changes and innovations in the form and way of tourism of tourists require tourism businesses to change their thinking and appropriate business methods. The application of digital technology in tourism promotion, management and operation must be proactive and early.
"The association will research and develop tour programs, service linkages, and regional linkages associated with green and sustainable development in line with reality to work with the industry to elevate the Nha Trang - Khanh Hoa tourism brand to reach further in the spirit of Resolution 09" - Ms. Thanh emphasized.
The Congress elected the Executive Committee of Khanh Hoa Travel Association for the 2024-2029 term, consisting of 17 members. Mr. Tran Minh Duc - Director of Long Phu Tourism Joint Stock Company was re-elected as Chairman of Khanh Hoa Travel Association for the 2024-2029 term.
