As Vietnamese Women's Day approaches on October 20, the demand for display products and gifts increases.
Among them, Labubu buying, selling, and trading groups operate at full capacity. Some groups have more than 100,000 members, posting dozens of posts every day.
Labubu is a monster rabbit character that has been causing a stir in recent months, and is one of the most sought-after items, with all sizes and designs.
Limited editions such as Vans, Catch me, Love me, Time to Chill... are also sold in auction form, with starting prices of millions of dong.
Labubu in the Flip with me collection with the famous image of wearing glasses and a shirt is being sold in the group for 2.5 million VND; purple Labubu in the collection) Wing of fortune or Labubu Zimono costs 2-3 million VND...
In Vietnam, the 17cm Labubu model in the Fall in Wild collection, with its bib, daisy and brimmed hat, is quite popular and sought after by many young people.
Labubu rabbit products usually cost from 300 thousand VND to tens of millions of VND. On TikTok, Shopee, just type the keyword "Labubu" and hundreds of results will appear.
Not only is Labubu popular, but accompanying items such as glasses, hats, clothes, and accessories for this rabbit are also of interest to many young people.
On TikTok, a "half-crying, half-laughing" user shared a story about buying clothes for Labubu but... they were too tight so he had to let the stuffed animal wear old clothes.
Even many blind boxes (toys in a blind box, randomly selected) that have been opened can still be resold for a higher price than the original price if the model is scarce on the market.
After many months, the Labubu fever has not cooled down, all products related to the "rabbit monster" still attract buyers of all ages.
Pop Mart's The Monsters brand has released more than 10 Labubu collections with different designs, outfits, and styles.
Labubu is mentioned together with Bearbrick as rare art toys that create a phenomenon among young people, sought after by many people at high prices.
One of the turning points for the Labubu character was his appearance at Milan Men's Fashion Week in early 2024. The playful rabbit sat in the front row of the Pronounce Fall-Winter 2024 collection, wearing a custom-designed rope-patterned cardigan.
At that time, Labubu became the center of attention, bringing vivid and innovative images to art toy characters.
