In the media campaign for the 2026 FIFA World Cup, David and Victoria Beckham's eldest son appeared with images of watching football at home and hinting at avoiding family. "You may be wondering why I watched the World Cup at home even though I didn't lack tickets. Well, this story is quite lengthy," Brooklyn said in the video. Then, he handed over his tickets to a delivery driver to distribute to fans.
The time the video was released coincided with the time the media reported that her younger sister Harper (14 years old) tried to find her brother in Los Angeles (USA) to reconcile but failed.
A viewer commenting on X expressed disappointment with Becks' son: "Taking distance from family as a joke to make money, while loved ones are extremely heartbroken. That's a bad act. DoorDash must reconsider this campaign".
Despite its sensitive nature, the contract still brings Brooklyn a very large fee. Ms. Ana Andjelic, a brand strategy expert, assesses this as an effective step for the business: "This advertisement exploits the aspect of authenticity because every family has conflicts. The release on time for the World Cup and related to David Beckham is a big victory in brand recognition".
After this advertising video was posted, Brooklyn had to limit comments on his personal page due to public pressure.
Previously, in January 2026, Brooklyn accused his parents of controlling the media and affirmed: "My wife and I only pray for peace and privacy". His proactive commercialization of this private life story has caused public reaction.
The relationship between Brooklyn and the Beckham family is said to have frozen since the end of 2024. The peak of the rift was revealed on June 12, when David Beckham was honored on Hollywood Walk of Fame. The event was attended by all members but without his eldest son, even though the ceremony took place only 20 minutes drive from Brooklyn's mansion.
After the ceremony, Harper's younger sister went to her brother's house alone to send a letter of reconciliation, but Brooklyn was not home.
Brooklyn's representative then counter-accused that the incident was staged by paparazzi. Meanwhile, the Beckham family denied and affirmed that this was Harper's personal decision.
Currently, both representatives of Brooklyn and David and Victoria Beckham have declined to give an official response.
