According to the Korea Business Reputation Research Institute, BTS topped the idol group brand reputation rankings for the month. Seventeen is in second place, followed by IVE in third place.
Koo Chang Hwan, Director of the Korea Business Reputation Research Institute, said: In the idol group brand reputation rankings in April 2025, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) ranked No. 1. In the linkage analysis, the top terms related to BTS are donation, performance and release, while in the keyword analysis, the most prominent terms are ARMY, Billboard and military retirement."
The top idol group brand reputation rankings this month are as follows: BTS, Seventeen, IVE, SHINee, aespa, Big Bang, Blackpink, KiiiKiii, LE SSERAFIM, Oh My Girl, Stray Kids, The Boyz, TWICE, EXO, Red Velvet, (G)I-DLE, ATEEZ, NCT, H1-KEY, Monsta X, FIFTY FIFTY, BOYNEXTDOOR, ENHYPEN, fromis_9, NMIXX, Izna, BABYMONSTER, RIIZE and INFINITE.
The brand reputation index is a data created through big data analysis to determine how consumers' online behavior affects brand consumption.
Idol brand reputation analysis assessed both positive and negative perceptions, media interest, consumer interaction, and media volume. A determinative assessment from Brand Reputation Monitor was also included.
The reputation of idol group brands combines both boy groups and girl groups into a unified brand portfolio, measuring the participation index, media index, media index and community index to calculate the overall brand reputation index.
