After only 2 months of release, the animated film "Kpop Demon Hunters" became the most watched single in Netflix history with 184.6 million views, surpassing many popular works such as "Carry-On", "Don't Look Up", "The Adam Project", "Bird Box" ... and only behind the blockbuster released in 2021 "Red Notice" (Dwayne Johnson, Ryan Reynolds, Gal Gadot starring).
Kpop Devils Minister is likely to surpass Red Notice to set a new record, as the soundtrack album is on the rise.
The song "Golden" by the girl group Huntr/x in "Kpop Devils Minister" recently climbed to the Top 1 of the US Billboard Hot 100 chart, breaking Blackpink's record, while sweeping the No. 1 spot on the global Billboard charts.
Korean media believes that K-pop Devils Minister has strongly promoted the popularity of K-pop globally and created a historic turning point, when K-pop-related products achieved success through foreign funding.
Kpop Devils hunter is also becoming a phenomenon. Many souvenirs related to the film are being sold; a series of singers and music groups cover music for films; many famous people impersonate the style of characters in the film...
HYBE Group is even said to be planning to transform Kpop Devils hunter into a movie with an actor.
However, the fact that the film is making people crazy and being over- promoted is also a concern.
According to Allkpop, critics are concerned about turning this idea into a trend that risks making it emptiness. As many groups try to emulate the style, music, and theme of the drama, what was once considered a breakthrough can become outdated.
Fans have strongly opposed adapting it into a film by an actor, with comments such as: "The film does not need to be adapted"; "The film by an actor will destroy what makes the work special"...
Companies taking advantage of a global hit is natural, but the continued push for attention raises questions about the line between success and maturity.
K-pop Devilsinner is considered a cultural milestone, it expands the influence of K-pop in new ways. The film combines two worlds - idol culture and fantasy story - in a bold and emotional way.
For many fans, this is not just a drama but also a moment when Kpop breaks all barriers and proves its global reach.
However, the future of this project will depend on balance. If companies promote the trend excessively, the uniqueness that makes the film special can easily be buried under commercial pressure.
But if handled carefully, it could be developed into a long-lasting (multi-part production) series, combining music, movies and fan culture without losing the original spirit.
