Mid-Autumn cake prices increase slightly
According to reporters' records on streets such as: Trung Kinh, Vu Pham Ham, Khuat Duy Tien (Hanoi)... familiar mooncake brands have taken to the streets. However, in order to maintain urban order, return sidewalks to pedestrians and create a spacious space for each street, the number of mooncake kiosks has decreased significantly. For kiosks arranged on the streets, the sales points are all pushed back, on par with other business stores.
Sharing with reporters, Ms. Ngo Hoang Mai Uyen - an employee of Kinh Do brand kiosk - said: "Unlike every year, instead of kiosks displaying goods close to the road, the areas have retreated deeper inside, without affecting the sidewalk. However, customers still pay attention, care and support the product.
According to Ms. Uyen, the price of mooncakes this year has slightly increased compared to last year, from 1,000-5,000 VND/cake.
Assessing purchasing power this year, Ms. Uyen informed: "The closer to the peak season, the more people come to buy. Flavors and fillings are divided by age, young people prefer matcha and chocolate fillings. For older people, buyers often choose traditional flavored cake lines.
Coming to the capital to welcome the autumn in Hanoi, Ms. Nguyen Thi Hang (Hai Phong City) said that mooncakes have almost been bought and enjoyed by her children in advance. Her family often chooses traditional mooncakes to enjoy before the season, traditional flavors such as mixed vegetables, soft lotus seeds... are the most favored by the whole family.
High-end cake line "selling well
Ms. Nguyen Thu Trang - staff of Maison Mooncake brand - said: "As of September 8th, high-end Mid-Autumn cake lines priced from 1-2 million VND/box at the counter have been sold out, cake lines priced lower from 200,000-800,000 VND/box, currently there are about 4-5 boxes left. Each box has a quantity of 2-8 cakes. The quantity of cakes imported in the coming time will be limited when many kiosks have been ordered in large quantities by units".
After nearly 2 weeks of direct sales on the market, the trend of consumers buying high-end cake lines at this time is mainly for gifts.
Consumers who are male often choose high-end cake lines to give to grandparents, parents, and colleagues. As for female consumers, they often choose mid-range cake lines, under 1 million VND" - Ms. Trang said.
As the Mid-Autumn Festival approaches, the cake market is forecast to continue to be vibrant as the demand for buying cakes as gifts and enjoyments in families increases. While high-end cake lines are chosen by many people as gifts, cakes with reasonable prices are still a popular choice for families. The neatly arranged kiosks, retreating deep inside, also contribute to maintaining urban order, creating a spacious space for people when shopping during the Mid-Autumn Festival season.
