In the middle of summer, hundreds of thousands of consumers across the country received prizes from the "Tear now, win immediately" promotion program when using Number 1 Energy Drink, Zero Degree Green Tea and Dr Thanh Herbal Tea.
Some people win right from the first time participating, some people have to try many times. The common point of everyone is that no one knows which code will win in advance and no one can influence the result. That is also the operating principle of the entire prize code creation system.
At the factory, where hundreds of thousands of promotional codes are completed every hour, all stages from creating codes, printing codes to labeling are operated on an automatic line. According to Mr. Hung, Factory Manager, the most important thing about the system is not how many codes are created, but to ensure that each code is randomly generated and does not suffer human intervention.
Our goal is not to determine who will win the prize, but to ensure that there is no way to affect the results. When the system operates correctly, all opportunities are completely fair," Mr. Hung shared.
According to the operating unit, each lucky draw code consisting of 9 characters is a combination of letters, numbers and special characters, created completely automatically by algorithms with hundreds of millions of different possibilities. Each code is unique, there is no duplication and there are no rules to predict the next code.
After being created, the code is printed directly under the bottle label on a closed production line before the product is randomly distributed to the market. When consumers enter the prize code, the system only performs the pre-set result confirmation step, not creating the result at the time of code entry.
This mechanism helps ensure that everyone involved has equal opportunities, regardless of where or when the product is purchased.
From the factory, bottles of Zero Degree Green Tea, Dr Thanh Herbal Tea and Number 1 Energy Drink continue to be distributed to stores, eateries, construction sites, industrial parks and many retail outlets across the country. For many people, tearing labels and entering codes after refreshing has become a habit this summer.
Mr. Vu Duc (29 years old), a worker in Dong Nai, said that every working day he uses Number 1 Energy Drink to replenish energy. After each drink, he takes the opportunity to enter a code to participate in the program.
The last time I won a phone top-up card of 50,000 VND. What I like is that the results are available immediately after entering the code, so I am very excited to continue participating," Mr. Duc shared.
Not only Mr. Duc, many consumers also have similar experiences. Mr. Tran Khanh (27 years old, Ho Chi Minh City) said that he used to think the chance of winning was very low. However, after winning phone top-up cards many times when participating in the program with Dr Thanh Herbal Tea, he maintained the habit of entering codes after each time using the product.
Every time I tear the label, I feel nervous because I don't know if I will be the next lucky one. Having won several phone top-up cards, I am even more motivated to participate," Mr. Khanh shared.
According to the organizers, the program has set up more than 500,000 prizes throughout the implementation period. Every day, thousands of winning codes are confirmed by the system, in which phone top-up card prizes will be automatically loaded into the registered subscriber within 24 hours after entering a valid code.
The winners come from many different groups such as workers, office workers, students, small traders or freelancers. Some people participate many times to receive the prize, but some are lucky from the first time.
In addition to immediate prizes, the program also has a special prize worth 100 million VND and a first prize worth 10 million VND determined through random draws. All valid lucky draw codes in each stage are put into the system with equal opportunities.
The lucky draw sessions are broadcast live on the official fanpage of Dr Thanh Herbal Tea, Zero Degree Green Tea and Number 1 Energy Drink brands, with the participation of consumer representatives to increase publicity and transparency in the process of determining the winner.
One of the customers who received the special prize of 100 million VND is Mr. Nguyen Xuan Trung, a worker in Dong Nai. According to his sharing, participating in the program initially only stemmed from the habit of entering codes after using the product. He did not think he would become the biggest prize winner.
From creating codes on the production line to the process of confirming results and drawing numbers, the entire program is built on the principle of randomness and there is no human intervention in the winning results.
It is the transparency in the operating mechanism that has created the attraction of the program, when each prize code represents an independent and equal opportunity. For many consumers, tearing the label after refreshing is not only a familiar operation, but also brings suspense because who knows, the next prize will call their name.
