The film currently holds a Vietnamese box office record with an opening revenue of more than 40 billion VND (equivalent to about 500,000 tickets), and its quick reach of 1 million views on the OTT platform continues to show the film's influence in the cultural and spiritual life of the public.
According to records, on the first day of broadcasting, the number of views continuously increased, at one point more than 60,000 people watched Red Rain on TV360. This effect is similar to the events watching model that is only popular in theaters or convene presentations, showing that the work continues to create strong attraction even when released online.
Spreading historical values through digital platforms
The free distribution of Red Rain is considered an effort to bring a film rich in historical value to a wide audience, especially in areas with limited access to entertainment infrastructure.TV360 said the goal of the program is to create opportunities for everyone to access the film without being limited by costs, geography or theatrical infrastructure conditions.TV360 representative said: "We hope that every valuable content will reach a large number of people, especially in places with limited cultural and information conditions.
This is the spirit that Viettel always pursues in its products and services.
Red Rain recreates 81 days and nights of fighting at Quang Tri Citadel in 1972 an event considered one of the most tragic history of the resistance war against the US. For many audiences, being able to stream the film for free is not only an opportunity to enjoy a quality film work, but also an opportunity to look back at history with a realistic lens and emotions in modern cinematic language.
OTT expands reach, exceeding the limit of cinema infrastructure
On the first day of release in theaters, "Red Rain" set a Vietnamese box office record with a revenue of more than 40 billion VND. However, the traditional issuance form is still limited to locations and infrastructure. Most people in urban areas have access to this form of entertainment, while many mountainous, rural or remote areas do not have cinemas, making it difficult to access quality cinematic works.
On the contrary, nearly 1 million views on TV360 in the first 24 hours showed that the OTT platform has the ability to expand outstanding access, bringing the film to audiences from urban to rural areas, from the plains to remote islands. The fact that many people watch at home and discuss on social networks increases the spread of the film in a new way in line with the trend of enjoying content in the digital age.
On film-loving groups, audiences continuously share their feelings after watching the film. Anh Tho wrote: A few months ago, I heard people discussing Red Rain, just sitting and estimating the price like having a theater to go see, now I can watch it for free at home, its great. Ngoc Mai shared: I never thought I could watch a 4K film like a theater right in the mountains. Thank you for this opportunity.
Many families recorded the moments of gathering to watch movies, then listened to the story of the battlefield from the previous generation and also the opportunity for the younger generation to better understand the heroic historical days of the nation. Some groups of friends invited each other to watch to " cry together", creating a special emotional resonance.
4K quality improves the experience of watching movies at home
The "Red Rain" version on TV360 is shown in 4K quality according to international standards, helping to recreate battlefield scenes, soldiers' faces and historical settings in a sharp way. Many viewers commented that this is an important factor that helps them feel more complete when enjoying the film at home. brings a professional cinematic experience.
Audience Mai Ngoc commented: "To the point of feeling a tear" NguyenVien account shared: "4K is tense, bringing a cinema home is real, everyone"
Nearly 1 million views - a milestone for the spread of Vietnamese cinema
Red Rain is not only a film with impressive box office results, but is continuing to affirm its vitality when it is broadcast for free on digital platforms. Nearly 1 million views after 24 hours shows that the audience's demand for works of historical and cultural value is still very large, while opening up a new approach to Vietnamese cinema in the digital age. The fact that a work of Vietnamese history can be widely spread thanks to the domestic technology platform also shows the increasingly clear role of OTT services in connecting and disseminating cultural content to all regions.
