The award is a testament to Tan A Dai Thanh's strong progress in innovation and affirms the distinct competitive position of a leading multi-industry economic group in Vietnam and the region.
The Strong Brand Program organized annually by Vietnam Economic Magazine - VnEconomy is one of the prestigious awards in the field of economics and business in Vietnam. With comprehensive evaluation criteria from management capacity, production and business activities to innovation strategy, this award not only recognizes the sustainable development of enterprises but also affirms the position of brands with long-term vision, clear strategy and commitment to contribute to the country's economy.
As of 2024, Tan A Dai Thanh has been in the Top 10 Strong Brands of Vietnam for more than 10 consecutive years. In the context of market fluctuations and economic recession directly affecting the production and business activities of enterprises, the strategy of innovation and comprehensive application of technology to optimize costs, improve product quality, and create competitive advantages is an important key to sustainable growth. As a multi-industry group with 3 pillars: Industrial production - High technology - Real estate, Tan A Dai Thanh is well aware of the values that innovation brings to the development of the Group.
Ms. Nguyen Thuy Dung, Deputy General Director of Tan A Dai Thanh Group said: “The spirit of innovation at Tan A Dai Thanh Group is a great movement carried out on all “fronts” from production, business to services, from operational management to each implementation task of officers and employees. We set ourselves the guiding principle of being a pioneer in innovation, creativity, application of advanced technology, providing solutions and products of superior quality for a pure standard of living”.
According to Tan A Dai Thanh representative, innovation has given the Group a distinct competitive position in all three pillars. Accordingly, the industrial production sector has invested in modern imported production lines. Tan A Dai Thanh is proud to affirm its leading role in the market thanks to its pioneering role in developing new product lines, meeting the increasingly diverse needs of Vietnamese consumers.
According to research reports from independent organizations, Tan A Dai Thanh's key products such as stainless steel tanks, plastic tanks, solar water heaters and water heaters all have the highest consumption in the domestic market. Not only stopping at providing individual products, Tan A Dai Thanh also focuses on promoting the provision of comprehensive solutions for homes and construction works. With a portfolio of up to 16 product lines in the industrial sector, Tan A Dai Thanh brings customers a comprehensive experience, from advanced clean water storage solutions to smart and energy-saving systems. This is a testament to Tan A Dai Thanh's commitment to constantly innovating and improving product quality to bring the best experiences to customers.
In the field of technology, Tan A Dai Thanh has focused resources on researching new technologies and new trends in the world to develop new solutions with high applicability such as the overall utility solution for the house EQHome, smart solutions for constructions and real estate projects SmartHome - SmartCity.
In particular, Tan A Dai Thanh's Real Estate sector fully inherits the quintessence of the Industrial Production and Technology sectors, and joins hands with leading partners such as Daewoo E&C, ChungHo Nais, ONE Landscape, Dark Horse, ... to establish unique, pure, intelligent ecosystems, synchronous from home to urban areas, strongly contributing to the economic - cultural - social development of the locality.
After more than 3 decades of development, on the occasion of its 30th anniversary, Tan A Dai Thanh announced its new brand identity and new development strategy "Value Resonance - Spreading Prosperity" for the next journey. A special strategy that maximizes the potential and strengths of internal and external forces to realize the goal of reaching out globally, exporting products to European and American markets and affirming the Vietnamese brand on the international economic map.
The Top 10 Strong Brands - Pioneers in Innovation 2024 Award is a clear demonstration of Tan A Dai Thanh's success - constantly improving and developing to realize the goal of conquering domestic and foreign markets, bringing high-quality products and comprehensive solutions, contributing to the economic and social development of the country.
