On social networks, she is known for her meticulous cooking videos with complexly shaped dishes or recipes that take hours, even days to complete. The videos are filmed in her small, pretty kitchen filled with natural light, creating a close, friendly space for viewers.
Not chasing after a fast or noisy content style, Phuong Phuong still attracts millions of views thanks to her meticulousness that creates a sense of authenticity. "I spent more than 200 eggs to complete this Omurice egg dish," Phuong Phuong shared.
Her videos often impress viewers with the level of investment in every detail. From brainstorming ideas, trying recipes to creating dish shapes, everything is done meticulously, creating a unique color among a series of content on social networks.
Currently, she has more than 1.1 million followers on Facebook and more than 870 thousand followers on TikTok. It is noteworthy that her loyal viewership comes from the content style that is "not easy to please the majority": slower, more meticulous and more perfectionist.
Behind the few-minute videos are many hours of testing. Some dishes have to be made over and over again to achieve the desired shape, some dishes fail just because of a small detail. But instead of choosing simple content to optimize production speed, Phuong Phuong still persists with the initial direction.
I always like to try different things. Although a little more difficult, the feeling of completing a complex dish is very interesting and can bring long-term value to the audience," she said.
Few people know that before having such a large number of followers, Phuong Phuong used to self-learn the entire content process. From filming videos, editing images to finding personal style, everything started from inexperienced experiments.
In addition to developing her personal channel, she is also building the "Cooking Skills" community - where cooking lovers can share their recipes and achievements. The group currently has more than 3,000 members participating after a short time of establishment.
In an era where fast and viral content is increasingly popular, Phuong Phuong's persistence with elaborate dishes has become what makes her different. For her, cooking is not just a recipe, but also a way to turn creativity into an inspiring experience for viewers.
