Video-generating social network Sora AI is about to be officially discontinued by OpenAI. Once expected to be "TikTok of the AI world", this application allows users to freely create and scroll through short videos. However, legal troubles have surrounded the platform from the early days. The fact that users easily create videos containing copyrighted characters in sensitive situations has forced the system to remove content. When freedom is limited, the number of interested users also quickly evaporates.
Following this collapse, Disney immediately announced the withdrawal of the $1 billion content agreement with OpenAI. Initially, this handshake was expected to allow users to create AI videos containing iconic Disney characters. Despite regret, Disney representatives affirmed that they respect OpenAI's decision and will look for safer AI solutions. In fact, this wise step back helped Disney avoid a disastrous media crisis.
Of course, AI video creation technology is not dead. OpenAI is currently integrating this feature into ChatGPT, and the market is not lacking in competitors. The core issue is that no one has thoroughly solved the copyright problem with entertainment "giants".
Sora's failure has exposed a harsh truth about the current AI industry. Operating costs are skyrocketing but the business model lacks sustainability. The fact that this application "died young" is very likely a warning bell showing that the AI bubble is gradually bursting. At the same time, it also proves that the slow but steady approach to technology, emphasizing copyright and privacy like Apple, is truly the final winning formula.
