The highlight of the program is the activity "Vision & Learning about the management and operation model of Beta Cinemas" at the beta Group's theater cluster.
The event attracted the participation of Film Festival delegates, film managers, experts, representatives of film release - production units and creative enterprises. Here, the Beta Group team introduced a modern standard operating process, a low-quality, affordable cinema model and a system expansion strategy in many provinces and cities.
In addition to sharing expertise, Beta Group also introduced the Tet film project "Mui Pho" directed by Minh beta. The film exploits the story of Vietnamese tradition, expected to become a highlight in the 2026 Tet film season and contribute to enriching the domestic market.
This event contributes to strengthening the image of Beta Group - the owner and operator of the Beta Cinemas system as a pioneer in bringing cinema closer to the audience, while promoting new connections and cooperation for the long-term development of the Vietnamese film industry.
