The exhibition space is over 1,000 m2, designed into many themed rooms, gathering more than 100 works from 20 luxury brands that Tam Son is distributing such as Hermes, Patek Philippe, Jaeger-LeCoultre, Chopard, Piaget, Chaumet, Loewe, Kenzo, Longchamp, Bang & Olufsen and Vietnamese - Hanoia brands.
Each room is a separate world, telling the story of the connection between heritage, handicrafts and contemporary inspiration - values that have accompanied Tam Son for two decades.
The exhibition is divided into 4 main exhibition spaces: Heritage room, Masterpiece room, Artisans room and am room. Each space is like a chapter in the journey that tells the story of the intersection between the past and the present of Tam Son.
Right in the main hall of "Giao Thoa" are 20 magazine covers recreating the milestones of communication cooperation in 20 years of Tam Son. At the end of the space, the work "Fac scene" by artist Pham Minh Hieu was created from hundreds of Hanoi lacquer pieces, symbolizing the connection between traditional handicrafts and contemporary art.
Next to it is the installation space of Loewe combined with artist Joe Brainard, bringing a fresh visual experience with the nuances of Vietnamese culture. Also here, Diptyque brings two famous perfumes Tam Dao and Do Son, inspired by Vietnamese landmarks.
The Heritage room displays iconic designs and products of famous fashion houses. Right in the center of the room is the limited edition Hermeskin Birkin Faubourg bag - simulating the frontage of the flagship store in Paris.
This is also the space that marks the return of the Swiss watch brand Jaeger-LeCoultre in Vietnam, with a Reverso model specifically crafted for the domestic market, highlighted by the red S-shaped map motifs.
At the Masterpieces room, visitors have the opportunity to admire sophisticated crafted products such as Hermes Kellywood bags made from precious wood or Patek Philippe Calatrava watch model with hand-crafted encrusted surfaces. Along with that, the exhibition displays jewelry and luxury watches from Chaumet or Patek Philippe brands.
At the Artisan's room, visitors had the opportunity to witness the handmade product making process from artisans of the Hermes, Longchamp and Hanoia brands - the only Vietnamese brand at the exhibition.
Right in the exhibition space, each stage such as leather cutting, manual staging, assembly or detailed completion is done directly, helping viewers better understand the factors that create the class of luxury goods industries.
Not only honoring tangible beauty, the exhibition also expands the range of emotions through sound and performance art. The amara room is a symphony of handicrafts, recreating the sound of hammers and metal leather carving through the Devialet Phantom Ultimate speaker system.
In the final area of "Mong Uoc", young Vietnamese artists such as Nguyen Duc Phuong, Nguyen Hoang Giang and Ngo Dinh Bao Chau brought a series of works combining light, sound and technology. In particular, the performance "Invitation, cover" using artificial intelligence, creating images in the rhythm of the lyrics to attract the attention of visitors.
Not stopping at luxury displays, The quintessence of the place and the inspiring journey of life opens up an emotional space between art and life, where viewers are inspired by lasting beauty.
