The event attracted the attention of a large audience and the media, and marked an important milestone before the film was officially released.
When the reporter asked about the film's release at a time when there are many foreign blockbusters and outstanding Vietnamese films, is the crew worried about competition? Regarding this issue, a representative of distributor Lotte Entertainment shared that "The strawberry selling trend" will be released nationwide from September 12, 2025. The release date was carefully calculated by the crew to create a reasonable distance from other films, helping the film maintain its own appeal in the year-end film season.
"The Treatment of Selling mulberry" is a historical - spiritual project directed by Le Van Kiet, inspired by the novel of the same name by writer Thuc Linh. The film revolves around the story of a young girl Nhai (played by Lam Thanh My) entering an arranged marriage in the Vu family and being caught up in a spiral of mysterious rituals, where marriage is not only a love connection but also a "dream" of race and a curse passed down.
The project brings together a cast of many generations: People's Artist Trung Anh, People's Artist Minh Chau, and young faces such as Lam Thanh My, Huu Vi, Lanh Thanh, Tra My, Le Tuyet Anh.
