The movie "Hẹn em ngày nhật thực" is a noteworthy case when it quickly reached 100 billion VND in less than three weeks of screening. The film is in a romantic direction, exploiting religious elements - a topic that is not popular but still creates a box office effect.
In the family film genre, the movie "My Father's House, One Room" achieved hundreds of billions of VND in revenue thanks to its close and accessible content. This is still a film group that has maintained a stable audience in recent years.
Some other works such as "Thỏ ơi!!" and "Tài" show that entertainment films, focusing on action and thriller elements, still have a place at the box office. Meanwhile, the movie "Quỷ nhập tràng 2" representing the horror genre also surpassed the 100 billion VND mark, continuing the success trend of this film genre in recent years.
The noteworthy point is the fairly wide distribution of genres, from romance, family to horror. This reflects that audience tastes are no longer focused on a single film genre, but tend to disperse into many different content groups.
However, besides positive revenue, the market also has many debates. Some opinions suggest that many films reach the hundred-billion mark thanks to communication strategies or social media effects, while the quality of content is not uniform. This makes the gap between revenue and professional assessment not always the same.
The rapid increase in the number of billion-dollar films also entails greater competitive pressure. Projects face a shorter theatrical life cycle and are heavily dependent on media effects in the early stages.
Overall, the hundred-billion VND film series in early 2026 shows that the Vietnamese film market still maintains its growth momentum. However, the ability to retain audiences for a long time still depends on the content and storytelling, instead of just relying on temporary effects.
