After the early screening period from September 11-1 and officially premiering on September 14, "Len Huong" is having a favorable start at the box office.
According to box office data updated on September 15, the film ranked No. 1 in revenue during the day, surpassing ongoing works such as "Soobin Live Concert Movie: All-Rounder", "Summer Break Afraid of Retirement", "Hope - Dead Zone"...
As of the evening of September 15, the revenue of "Len Huong" has reached about 41 billion VND.
Previously, according to Box Office Vietnam, in the last three weekends of September 11-13, the work of Khuong Ngoc - Tan Hoang Thong grossed more than 29.3 billion VND with more than 302,000 tickets sold through more than 9,200 screenings. The achievement helped the film top the weekend box office.
Notably, most of the weekend revenue mentioned above was generated when "Len Huong" was still in the special screening phase. Initially, the film was scheduled to officially premiere on September 18, but the producer decided to push the schedule to September 14.
The acceleration of "Len huong" also changed the competition between Vietnamese films in theaters. On September 15, the film far surpassed "Summer Break, Afraid of Retirement" in revenue during the day, even though this work has accumulated more than 200 billion VND after nearly a month of release.
Len Huong" belongs to the psychological - family genre, with the participation of Hong Dao, NSND Hong Van, Vo Tan Phat, NSUT Tuyet Thu, Ha Anh, Quoc Khanh, Thieu Lan...
The film is set in a coffin camp, starting from the story of "sleeping in the coffin to pray for fortune". From a profession rarely exploited on Vietnamese screens, two directors Khuong Ngoc and Tan Hoang Thong build a story revolving around family love, money and the choices of people when facing life and death.
Notably, the film marks the reunion on screen of Hong Dao and Hong Van. The two artists are long-time friends but in the film they stand on character lines with many conflicts.
Before the movie was released, the cast continuously appeared at cinema complexes to interact with audiences. Hong Dao once shared images of many early screenings full of seats.