According to box office data on the morning of September 11, "Soobin live concert movie: All-rounder" is currently ranked 2nd in revenue for the day, only after the movie "Len huong".
As of the recorded time, Soobin's movie concert achieved about 508 million VND in revenue alone on September 11. The total revenue of the work has approached the 4 billion VND mark after officially premiering from September 10.
Meanwhile, "Len Huong" is leading the box office with about 1.4 billion VND on September 11. Total revenue from early screenings of the film reached about 2.2 billion VND.
The revenue gap between the two works shows that "Len huong" is having an advantage in the box office race on September 11. However, the 2nd position of "Soobin live concert movie: All-rounder" is noteworthy because this is not a movie with a common plot but a work recording a concert by a Vietnamese singer.
The film has a duration of 109 minutes, bringing performances from three nights "Soobin live concert: All-rounder" and "Soobin live concert: All-rounder The Final" to the big screen. Interspersed with the performances are behind-the-scenes images, rehearsal processes and stories behind the male singer's concert series.
Bring the concert atmosphere into the theater
“Soobin live concert movie: All-rounder” officially premieres nationwide from September 10th and has a limited release time of only 2 weeks.
At the premiere, the form of enjoying the movie was also different from the usual cinematic experience. Many audiences brought lightsticks into the screening room, stood up to sing, dance and perform fanchants according to the performances.
Some effects that usually appear at concerts are also brought into the screening room. Paperwork was used in "May", "Beautiful monster", while teddy bears were dropped into the audience area when "Day dream" sounded.
The film uses a 7.1 sound system. According to the crew, Soobin and colleagues had many sound tests and tweaks before the work officially went in theaters.
The fact that a Vietnamese movie concert may appear in the top box office revenue group also raises questions about the ability to exploit a new life cycle for music programs.
Instead of ending after live performance nights, the concert can continue to be exploited in the form of a film, bringing experiences to a group of audiences who cannot be present at the event or want to re-watch the program on the big screen.
Before Soobin, bringing concerts and tours to theaters has become a familiar model for many international artists. In Vietnam, this market is still quite new and the audience size cannot be compared with commercial movies.
In 2025, Soobin will hold three private concert nights in Hanoi and Ho Chi Minh City. Continuing to bring the series of programs to the big screen shows that the male singer and his crew are extending the value of exploiting the concert to a different format, instead of just stopping at the live stage.
However, "Soobin live concert movie: All-rounder" has just entered its second day of release. The ability to maintain the audience after the effect from the fan community in the early days will determine the final revenue scale of the work.
