SS Label and Soobin have just released the trailer "Soobin live concert movie: All-rounder". The project gathers notable moments from the male singer's three private concerts in Hanoi and Ho Chi Minh City.
The program series includes "Soobin live concert: All-rounder" and "All-rounder The Final", attracting a total of more than 40,000 spectators. Each night, Soobin performs about 30 songs, combining live singing, choreography and hosting the program.
Instead of just releasing some individual performance videos, the crew chose concert film format to recreate the journey on the big screen. This is also a way to help audiences who do not have the conditions to attend directly access the stage, and at the same time bring new experiences to those who have watched the performances.
The trailer opens with the message "Every dream deserves a stage", then quickly moves to performances, the stand area and the lightstick beach. Some songs revealed include "Superstar", "Cao got", "Heyyy", "May" and "Giá như".
The film is completed with a surround sound system 7. 1. This element plays an important role for a musical work, when singing, musical instruments, bass beats and sound from the audience need to be recreated in the cinema space. However, the specific experience also depends on the technical conditions of each screening room.
Before the trailer was released, the crew launched a promotional campaign using fingerprint symbols in Hanoi, Ho Chi Minh City and Da Nang. The image of the character Goku holding a flag appearing on Nguyen Hue pedestrian street also made fans predict that Soobin is preparing to organize another music program. After that, a new film project was announced.
The message "All-rounder is all around you" was used throughout the campaign. According to the crew, this is a thank you to Soobin for the Kingdom fan community who have accompanied him through many stages of his career.
The "All-rounder" series has won the Concert of the Year award at the Contribution Award and the Iconic Concert title at the WeYoung by WeChoice Awards in 2025. Bringing the program to theaters shows that the crew continues to exploit the value of the concert after the live event ends.
Soobin live concert movie: All-rounder" premieres at Lotte Cinema nationwide from September 10, 2026.
