The Face Beauty Vietnam is considered a "launching pad" for many personal brands in the beauty industry, especially aspirational young female leaders.
With this year's theme "The Queen: Behind the Mask", The Face Beauty 2025 aims to explore and honor modern women in the beauty industry.
Ms. Amanda Nguyen Ngoc, founder and operator of the series, shared: "We are not looking for beauty queens just to shine temporarily. The Face Beauty aims to honor true values - women who are capable of inspiring, have the ability to lead and dare to lead the community...".

2 major activities include:
Session 1: thematic reports from experts and major brand representatives on beauty trends in 2025...
Session 2: Gala Casting - the launching round of the journey to find faces representing the Vietnamese beauty industry, gathering outstanding individuals in the beauty community.
The Face Beauty Vietnam 2025 is jointly organized by Global Dese Holdings.