The organizers have just announced 37 contestants who passed the selection round to continue competing for a spot in the next round.
After the 2023 season, the program returns with adjustments to the challenge system and evaluation criteria. In addition to performance skills, contestants need to show visual thinking, communication skills, working with brands and adapting to many forms of advertising.
According to the producer, the development of social networks and short content platforms is changing the requirements for models. An advertising face not only needs appearance but also knows how to tell stories, create personal imprints and react quickly to market demands.

Ms. Trang Le - General Director, program producer, said that the Top 37 will continue to be screened to select 18 suitable contestants to enter the semi-finals. On this occasion, the production unit also announced that it has grasped the copyright of The Face Asia program, opening up opportunities to connect Vietnamese models with the regional market.
Designer Do Manh Cuong takes on the role of host. The three coaches of this year's season include supermodel, actress Anh Thu, supermodel Vo Hoang Yen and Miss H'Hen Nie. Each person has their own experience and style, directly selecting and training contestants in the challenges.
Top 37 has many notable faces such as Mai Bao Vinh, Nguyen Huynh Nhut, Bui Le Mai Huong, Vo Dang Duy Luan, Henri Dinh, Emma Nhat Khanh, Evy, Lanh Thanh, Vu Ha An, Nguy Thuy Linh and Tran Anh Thu. At the press conference, the contestants successively performed catwalks and introduced personal styles.
Two champions Mac Trung Kien and Huynh Tu Anh also returned to the stage, sharing about their journey after the competition. Mac Trung Kien said that the title in 2018 helped him have more opportunities to cooperate with brands, participate in catwalks, MVs and movies.
Huynh Tu Anh said that the 2023 competition was a turning point that helped her appear on many domestic catwalks, work with brands and try her hand in the international market. According to the female model, the training process after the competition is important for her professional maturity.
The first images of The Face Vietnam 2026 also revealed the competition between the three coaches in the contestant selection process. The broadcast date of the first episode has not been announced.